Personal Information
Organization / Workplace
Harrisburg, Pennsylvania Area United States
Occupation
Dir. Marketing Research at Hershey's
Industry
Consumer Products
About
Andy is a Director of Consumer Insights for The Hershey Company. Hershey ($7B) is the leading US confectionery company with such iconic brands as Hershey, Kisses, Reese’s, Twizzler and Kit Kat.
Andy brings a rare combination of traditional research experience (20+ years) and an understanding of new methods, especially neuromarketing and big data. In 2015 he became a board member of the NMSBA (Neuromarketing Science & Business Association) and also serves on their membership committee. The NMSBA is a global association for neuromarketing professionals. Its mission is to better understand consumer behavior and insights through neuroscience tools. Currently, the NMSBA has over 1,000 m.
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