Andy is a Director of Consumer Insights for The Hershey Company. Hershey ($7B) is the leading US confectionery company with such iconic brands as Hershey, Kisses, Reese鈥檚, Twizzler and Kit Kat.
Andy brings a rare combination of traditional research experience (20+ years) and an understanding of new methods, especially neuromarketing and big data. In 2015 he became a board member of the NMSBA (Neuromarketing Science & Business Association) and also serves on their membership committee. The NMSBA is a global association for neuromarketing professionals. Its mission is to better understand consumer behavior and insights through neuroscience tools. Currently, the NMSBA has over 1,000 m.
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
