After 10 years of experience of consumer insights, brand strategy and trend monitoring at RSM/Vizeum, KING and Saatchi & Saatchi I decided to start my own business.
My business idea is to get down to the core of consumer trends and consumer insights in order to strengthen and develop businesses and brands so that they more effectively respond to new and emerging consumer needs.
Anna Nordell is a qualitative-based consultancy that uses quantitative underpinning to determine how a trend is set to change a market, or how consumers themselves, by their actions or purchasing decisions, are set to alter their relationship with brands.
I daily monitor trends in lifestyle sectors including t...
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