Social Networking
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The document discusses how social networking can help take your job search to the next level. It notes that 70-80% of recruiters and employers use the internet to find potential hires. LinkedIn, Twitter, and Facebook are identified as the power trio of social media platforms for networking. The document provides tips for developing an online presence through strategic planning, self-awareness, maintaining a long-term career management plan, and etiquette for social networking.
![Online Recruiting: Statistics 1 in 5 employers use social networking to research candidates [Careerbuilder.com 9/08] 83% of recruiters use search engines 43% eliminate candidates based on the data they find [Execunet 07] (c) YourExecutiveBrand.com.au](https://image.slidesharecdn.com/socialnetworking-1280780188182-phpapp01/85/Social-Networking-3-320.jpg)
![“ In the future [employers] aren’t going to advertise job openings anymore … they’ll find you.” Fast Company, 03/06 (c) YourExecutiveBrand.com.au](https://image.slidesharecdn.com/socialnetworking-1280780188182-phpapp01/85/Social-Networking-4-320.jpg)
![What is [online] Social Networking? “ The grouping of individuals using various social media platforms with the aim of building quality relationships.” (c) YourExecutiveBrand.com.au](https://image.slidesharecdn.com/socialnetworking-1280780188182-phpapp01/85/Social-Networking-7-320.jpg)
![Social Networking: Blogs Wordpress.com [free] Blogger.com [free] Post regularly [once a week or fortnight] Boost your credibility by writing about your area of expertise (c) YourExecutiveBrand.com.au](https://image.slidesharecdn.com/socialnetworking-1280780188182-phpapp01/85/Social-Networking-18-320.jpg)
![Social Networking: Etiquette (c) YourExecutiveBrand.com.au Build quality relationships Avoid connecting with people haphazardly When cold connecting, avoid using the standard text provided [Linkedin/Facebook] Don’t spam useless information Don’t openly criticise people; don’t be disrespectful Ask: Would I want a future employer/client to read this?](https://image.slidesharecdn.com/socialnetworking-1280780188182-phpapp01/85/Social-Networking-19-320.jpg)
Social Networking
- 1. Take your job search to the next level with Social Networking (c) YourExecutiveBrand.com.au
- 2. Hidden Job Market Around 70-80% Recruiters and employers are using the internet to locate potential hires “ If you can’t be found online, you won’t be found!” (c) YourExecutiveBrand.com.au
- 3. Online Recruiting: Statistics 1 in 5 employers use social networking to research candidates [Careerbuilder.com 9/08] 83% of recruiters use search engines 43% eliminate candidates based on the data they find [Execunet 07] (c) YourExecutiveBrand.com.au
- 4. “ In the future [employers] aren’t going to advertise job openings anymore … they’ll find you.” Fast Company, 03/06 (c) YourExecutiveBrand.com.au
- 5. “ To people who don’t know you personally, you are your Google results .” (c) YourExecutiveBrand.com.au
- 6. What’s your Google factor? Go to google.com and type in your name using quotation marks Add up the number of responses on the first three pages Add up the number of responses not about you on the first three pages Are the links relevant to you and your brand? (c) YourExecutiveBrand.com.au
- 7. What is [online] Social Networking? “ The grouping of individuals using various social media platforms with the aim of building quality relationships.” (c) YourExecutiveBrand.com.au
- 8. Online Social Media: Power Trio Linkedin Twitter Facebook Blogging (c) YourExecutiveBrand.com.au
- 9. Social Networking: Successes Mark Richard (Blogging) Matt Bannon (Twitter) Replacing Brie – Recruiting Campaign Executive Search: Saved $800K in costs (Linkedin) Many recruiters surf Linkedn / Google (c) CareerSuccessRadio.com
- 10. Social Networking: Problems No strategic plan Lack of self awareness No long-term career management plan (c) YourExecutiveBrand.com.au
- 11. Social Networking: Solutions Have a clear strategic plan Who is my target audience? Where are they located? How can I reach them? Being clear allows you to be specific when connecting with your network. Consider informational interviews. (c) YourExecutiveBrand.com.au
- 12. Social Networking: Solutions 2. Understand Yourself What are your strengths? What are your achievements? What makes you unique? These elements build your personal brand. (c) YourExecutiveBrand.com.au
- 13. Social Networking: Solutions 3. Have a long-term career management plan Set positive intensions Get clear on what you want to achieve Research and connect with two new people Connect with two people in your network Write a blog post Find relevant blogs and comment on them (c) YourExecutiveBrand.com.au
- 14. Social Networking: Solutions 3. Have a career management plan – cont’d Set aside quality time to network and STICK TO YOUR PLAN Should be a daily activity Use a strategic job search management tool (c) YourExecutiveBrand.com.au
- 15. Social Networking: LinkedIn.com Add link to your profile to your email signature, your personal business card, etc Link to your Typepad or Wordpress blog Go to Answer section and answer questions Get recommendations Seek out groups of common interest and join (c) YourExecutiveBrand.com.au
- 16. Social Networking: Twitter.com Have a target audience; follow wisely Choose your content wisely Find useful articles and share with your Tweeples Tweet a link back to your blog posts Respond to people you are following (c) YourExecutiveBrand.com.au
- 17. Social Networking: Facebook.com Link your blog to your profile Link your Twitter account to your profile Know your target audience; seek out groups of common interest and begin to build relationships Be careful of the content you post (c) YourExecutiveBrand.com.au
- 18. Social Networking: Blogs Wordpress.com [free] Blogger.com [free] Post regularly [once a week or fortnight] Boost your credibility by writing about your area of expertise (c) YourExecutiveBrand.com.au
- 19. Social Networking: Etiquette (c) YourExecutiveBrand.com.au Build quality relationships Avoid connecting with people haphazardly When cold connecting, avoid using the standard text provided [Linkedin/Facebook] Don’t spam useless information Don’t openly criticise people; don’t be disrespectful Ask: Would I want a future employer/client to read this?
- 20. Social Networking: Take action (c) YourExecutiveBrand.com.au Connect: Annemarie Cross www.twitter.com/annemariecross www.linkedin.com/in/annemariecross This information can be actioned immediately and should be followed consistently to continue building your online profile and your personal brand.