I'm an online strategist currently working at Fabrique. I've got a knack for making online projects pay off in terms of business and communication goals. After a career start at Sara Lee in the fast moving consumer goods, I moved on to online communication. That's where my heart lies. Building communities, creating meaningful relationships and getting most out of mobile computing. I believe in creating concepts brand-first. Every part of the interaction should build the brand. I also believe that everything you do online should eventually drive conversion and interaction. Except, of course, for the stuff that is just amazing and fun.
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