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Ashish Punj CV - 1
- 1. Pls. insert phot o ASHISH PUNJ E-Mail: ashishpunj02@gmail.com Contact: 09999707666 Address: TP-78, Maurya Enclave, Pitampura, New Delhi - 110034 TERRITORY SALES MANAGER Sales & Business Development : Key Functional area are likeChannel Sales , Distribution Management , New Customer Acquisition via B2B channel , Primary and Secondary sales management Goal-oriented professional offering end-to-end business development expertise across different categories of products in multi- cultural environment to enhance organizational revenue & growth Industry Preference: FMCG , FMCD , E commerce , Automobile , Consumer Electronics ,Banking Location Preference: Delhi NCR PROFILE SNAPSHOT MBA (Sales & Marketing) with over 6 years of experience in Sales & Marketing with the Electronics and Telecom Sector Expertise in leading the growth of industry sales and developing new business sales opportunities through both trade and consumer direct initiatives for the full range of products Managed all aspects of product marketing including product enhancements, competitive analysis, market forecast and product positioning Developed strong market knowledge of existing and potential clients and ensured business growth opportunities aligned to companys strategic plans Provided in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning and decision making Developed new market & implemented strategic, result-focused sales plans to drive sales in low market share area / category Contributed towards leading distribution sales of North Delhi with turnover of INR 1 Crore A creative thinker, luminary, problem solver and decision maker who provides in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning and decision making SKILL SET Sales & Marketing Distribution Management Business Development Market Research / Trends Analysis Client Relationship Management Product Rollout & Promotions Territory Administration People Management Audits & Compliances ORGANISATIONAL EXPERIENCE May14 - March 2016 with Reliance Communications Pvt. Ltd., Delhi as Territory Sales Manager Key Result Areas: Spearheading primary, secondary, territory sales along with a team of 8 field executives, 1Zme and 3 backend executives in the regions of North Delhi and achieving the monthly Dongle target Exploring potential business avenues and managing marketing & sales operations for achieving the business targets; initiating market development efforts and increasing business growth Monitoring actual SIM activation and team member counter share as per company norms Developing and implementing relationship strategies for maximizing chances of profitably, operational efficiency and infrastructure securing strategically important new business; gathering information regarding competitors & market environment and generating reports Coordinating with network and consumers for formulating market visit plans to solicit, maintain, retain and expand business; mapping & reviewing secondary network to improve spread and penetration of the brand Preparing monthly scheme proposals and promotional activities; analyzing the daily MIS as per the targets Highlights: Successfully managed distribution sales of North Delhi with turnover of INR 1 Crore; continuously achieved targets of primary secondary territory including sales in last 3 months Resulted in growth of 35% in revenue through geographical expansion. Increased customer base by 25% through employing marketing strategies designed on the analysis of quantitative market research Pivotal in opening 60 RO in last 4 months which generated a revenue of Rs 1.5 Crores only.
- 2. Rewarded as the Best Sales Team and Best Sales Manager in entire Delhi/NCR in 2015 . Aug13 May 2014 with MPS Telecom Pvt. Ltd., Delhi as Retail Sales Officer (RSO) Directed the mobile sales operations in North & West Delhi; managed ASP, Volume & Value Share, Target Achievements, Conversion Rate and Stock Handling Distribution Sales (North Delhi, West Delhi And East Delhi) Responsible for primary, secondary, territory Sales, ASP, Conversion rate, stocks Handling key account of distributor Monitoring secondary and territory sales Co-ordination with Distributor Team for billing and ensure timely delivery of stock , resolving Discrepancies in stock ,Outstanding and payment for the particular chains Handling 80 Stores in west Delhi including 2 team leaders with 30 sales promoters ensuring good discipline, achievement of sales target, maintaining ASP and brand share in the store. In east delhi WOD goes up to 75% before it was 30% and in north 40% Responsible to establishrelationship with channel partners in given territory & increase sales. Visit ISD and NON ISD outlets. Do Brand promotional activities & increase visibilityof goods in Stores for sales of goods PJP plan and training schedule for Promoter and FOSs Make territory target and discuss with Tls and distributor then allocate to promoters. Make sure they achieve 100% achievement Categories outlets and decide min stock adherence norm To improve sell out we need to focus on knowledge, stock availabilityand service Arrange route training for ISD to improve sell out Arrange marketing activity for dealers. Oct12 Aug2013 with Samsung India Mobiles Pvt. Ltd., Delhi as Retail Sales Officer (RSO) Key Result Areas: Directed the mobile sales operations in North & West Delhi; managed ASP, Volume & Value Share, Target Achievements, Conversion Rate and Stock Drove Modern Trade business involving sales forecast, planning of schemes, monitored stocks level at depots and the distributors, motivating the sales team to achieve primary and secondary sales and distribution targets Visited Spice, TMS and LFR stores; identified areas of strength & weaknesses in the sales function Rolled-out GMCS at OT outlets; categorised outlets and decided minimum stock adherence norm Supervised the field sales force to achieve targets and sales volumes by key accounts; ensured consistent adherence to sales, marketing, finance payment distribution policies and procedures in dealing with key accounts Led / facilitated cross-functional teams to formulate sales/go-to-market & trade marketing strategies, used customer/shopper insights to develop tactical trade programs, revamped visibility platforms and deployed category management strategies to bring a resultant increase in the market share Maximised sales opportunities, proactively creating new opportunities and achieving sales targets; developed & managed relationships with industry partners and working with them on business growth opportunities beneficial to all parties Responded to emerging competitivethreats, directed the product & servicelaunchprocess into the channel including product & service forecasts and partner training Offered training to TLs, Sales Promoters, Field Staff and VMs Conducted audit of Live Demo Mobile Phones & Merchandisers issued to the stores; performed visibility checks like glow sign board, fixture or chain in shop branding Monitored demo deployment as per planogram at retail level and ensured that chain wise demo billed versus found in audits and also retail mode was activated Organised the PJP plan and training schedule for SPCs and FOSs; maintained the log book
- 3. Interviewed the promoters and Tls; provided route training for SBAs to improve the sell-out Highlights: Successfully managed the sales of Tata Croma, Reliance Digital, Spice Retail, The Mobile Store & Go Mobile Retail Chain Contributed towards Consumer Offer Scheme Management; organised Aaj Ka Smarty & Win Bangkok Trip in Jan13-Mar13 Identified the need to focus on Galaxy camera stock & sell out and IT display &stock availability of laptop section Managed weekly model wise tracking of top 10 outlets per region and feedbacks on competition activities/programs/specific model based sales initiatives PREVIOUS EXPERIENCE Jul07 Aug11 with Vodafone Essar Services Ltd., Delhi as Quality Team (Quality Analyst) Growth Path: Jul07 Apr10 Retail CSE (Customer Service Executive) May10 Aug11 Quality Team (Quality Analyst) EDUCATION MBA (Sales & Marketing) from Sikkim Manipal University in 2011. B.Com. from Ranchi University in 2009 Diploma in Office Management from YMCA in 2007 PERSONAL DETAILS Date of Birth: 31st August 1986 Languages Known: Hindi , English