Driven by curiosity to unearth opportunity and drive momentum for client growth. Asif has been slotted into a number of boxes, including marketing consultant, storyteller, ethnographer and strategist.
Building on his background as an anthropologist, innovator, strategist and content developer, and network of creative talent, Asif supports client growth by:
o spending time in places other people don't want to
o making connections between seemingly disconnected elements
o telling stories that inform, entertain and incite action
o being creative, nimble and obsessed by everyday trivia
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