Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
Senior Market Researcher and Brand Strategy Consultant
Industry
Advertising / Marketing / PR
Website
http://www.athenabrand.comAbout
18 years of European, U.S. and Canadian experience helping companies optimize their Brand Communication through research and strategy.
Qualitative Research Expertise
- Ethnography, depth interviews, focus groups, online communities, shop-alongs, usability testing, mobile
- Brand positioning
- Creative development
- Semiotic analysis
- Trend analysis
Strategic Consulting Expertise
- Brand repositioning
- Creative development
- Shopper marketing
- New business pitches
- Agency training
Exceptional written and spoken communication skills
Industries of expertise: pharma, retail, technology, packaged goods, food, beverages, travel
Specialties: consumer insight, branding and identity, m...
Contact Details
