18 years of European, U.S. and Canadian experience helping companies optimize their Brand Communication through research and strategy.
Qualitative Research Expertise
- Ethnography, depth interviews, focus groups, online communities, shop-alongs, usability testing, mobile
- Brand positioning
- Creative development
- Semiotic analysis
- Trend analysis
Strategic Consulting Expertise
- Brand repositioning
- Creative development
- Shopper marketing
- New business pitches
- Agency training
Exceptional written and spoken communication skills
Industries of expertise: pharma, retail, technology, packaged goods, food, beverages, travel
Specialties: consumer insight, branding and identity, m...
Contact Details
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semioticsapplied semioticsbrand symbolismmarketing semioticsbrand semioticscommercial semioticsqrcasarah johnsonsarah jane johnsonmarketing researchathena brand wisdommarket researchqualitative research
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