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Audience Survey feedback
- 1. Analysis of Survey Results Audience Feedback
- 2. Survey Results (Focus Group) Main Product (Music Video) 1.Whats Your Response The focus group who participated in the survey were of Gender? Count both genders. A higher percentage of the responses that I collected were male, implying that the indie-rock genre is more oriented towards men. I predicted this from the survey Male 9 results I obtained from my audience research. 2.How old are Response Count Female you? 6 Much like the audience research carried out previously, the 1-10 0 responses collated fell in the age ranges of 11-20 and 21-30 11-20 9 suggesting that the Genre is more suited to the younger generation. 21-30 4 31-40 2 Over 40 would 0 3.What Response Count you rate the The feedback which has been given via the Focus group is overall video out of 5? very positive. The most common rating for the video is 3/4/5 suggesting their views on the video were good but there could be room for improvement. One member of the focus group disliked the video. Reasons for this are unknown, however it could be due to 1/5 1 them thinking its too conventional or they dislike the storyline and or song choice. 2/5 0 3/5 5 4/5 8
- 3. Comments if answers (YES Do You Think The Video Is Response Count Conventional? Camera work Range of shots 4.Camerawork loads of camera shots Yes 12 Different Shots No 3 Editing Fast tempo with the 5.Editing song Yes 9 used cutting and shot reverse shots No 6 Lyrics in sync with the 6.Mise-En-Scene music Yes 11 Mise-En-Scene Settings and costumes No 4 were good Most of the focus group felt that the video was The comments that were made by the focus conventional. From the results obtained the most group answering Yes to whether a key area convention area of the video was the camera-work was conventional were all positive. They felt with most of the audience members commenting that the camerawork was the strongest area there were a range of shots. People felt that the out of the three and editing possibly being the editing wasnt as conventional as the other two areas weakest conventional area out of the three. suggesting that improvements could have been made This suggests that the editing in the video to make the editing more conventional could be re-assessed to make it look more professional and conventional.
- 4. Do You think the Response Count Video would appeal to other Audience A higher percentage of the people surveyed thought that the Member? video would appeal to other members of the target audience outside of the people that were surveyed. This is excellent feedback to receive as is suggests that the video would be mainly successful throughout a wider range of people if it was shown on television. The target audience know what Yes 10 they like better than anyone else, so if they believe it will No 1 appeal to other audience members it shows we have addressed the target audience well. It Might 4 Do you feel the cut- away scenes portray band The results collected suggest that the cut-away togetherness? scenes weren't very clear to the audience so a the narrative of the video wasnt as successful as it Yes 8 could have been. To improve the video we could have possibly focused more on the narrative of Yes, But its slightly 6 unclear the video rather than the performance of the band. No 1
- 5. Ancillary Survey Rate the magazine Response count advert/album out of 5? The feedback gathered from the ancillary products is all in all quite positive. The results show that the album cover was Album rated either 3/5 or 4/5 which suggests that the album is 1/5 0 better than average. Peoples personal opinion about what looks good on an album and what images would look good 2/5 0 could have something to do with the fact the album isnt a 3/5 6 perfect 5/5. The magazine advert was also rated around 4/5 8 3/5 or 4/5 suggesting that the album and the advert were 5/5 1 around similar standard. Advert Its good that the results show positive ratings on both album 1/5 0 and advertisement as one of them being poor could hinder a 2/5 2 person actually buying the album. An example being if the album looked good and professional and the advert looked 3/5 8 amateur the audience member looking at the advert first 4/5 5 wouldnt want to buy the album. 5/5 0
- 6. How well do you feel the Comments: The majority of the audience members products work together to agree that a band identity has been create a band indentity created through all of the products. The The images are the same so its font styles are the same focus group commented that the same easily noticed images used on the ancillary products wearing same iconic clothing in consistent theme throughout both and the same costumes worn throughout the images products the products were the strongest points colours schemes are the same Both products are similar for creating the band indentity/image. Do you feel the images worked Comments: The audience felt that the images well on the products? worked well on the ancillary yes, the images showed the the low angle shot made the lead band how they were in the singer look like he had more products and portrayed the lead video authority singer as the main person in the the image showed the lead the image was composed well, I band due to the low angled shot singer looking bigger than the liked the blue background making him look bigger than the others other band members. Overall the survey results suggest the audience liked the video and ancillary products but feel there is something lacking and there is room for improvement on some aspects and areas of the video such as the conventional editing and the narrative of the video.