Conventions - Music Video
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This document discusses the conventions used in creating a music video. It analyzes the conventional camera work, including low angle shots, canted angles, two-shots, and master shots. It also discusses conventional editing techniques like cutting away scenes and using fast-paced editing to match the tempo of the song. Finally, it examines the conventional aspects of mise-en-scene, including costumes resembling typical indie rock fashion and settings featuring wastelands, which are commonly seen in indie rock music videos.
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The document discusses various artists and conventions that inspired a music video project. It summarizes Jessie J and her use of emotions and gestures in performances. Beyonce's costumes and mise-en-scene in her videos are also mentioned. The document then discusses conventions used in the project's video, such as camera work, edits, mise-en-scene including costumes, and performances conveying emotion. Finally, it addresses conventions followed for a digipack design such as information placement and consistent branding.Evaluation question 1
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The document discusses how the media product follows conventions of real music videos. It summarizes that the titles displayed the artist name and song title over the song intro, following conventions seen in other EDM videos. It also notes the setting of beach scenes follows conventions seen in videos like Calvin Harris's "I Need Your Love". The video includes both performance and narrative scenes, combining conventions seen in music videos generally. Finally, the editing style matches the beat of the track with quick shot changes, developing conventions of fast-paced editing seen in other EDM music videos.Evaluation q1
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The document discusses various artists and conventions that inspired a music video project. It summarizes Jessie J and Beyonce's videos that influenced the use of emotions, gestures, costumes, and mise-en-scene. Camera work, edits, and performance were conventions from the inspired videos that the project adopted. It aimed to engage the audience through illustration and amplification of lyrics rather than sexualization. The document also discusses conventions followed for the project's digipack design.Evaluation Q1
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This document discusses how the media product uses, develops, and challenges conventions of real music videos.
It uses conventions by cutting shots on the beat of the music to match the feel, including a narrative storyline of a man who enjoys making music, and showing musical equipment through mise-en-scene.
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Final evaluationRebeccaIH
油
The document discusses how the author's media product used and challenged conventions of real indie music video genres. It used typical indie conventions like locations, costumes, and dim lighting to portray emotions. However, it challenged conventions by having a negative ending rather than a happy one. The editing followed some conventions like black and white footage but also matched scenes to lyrics differently than typical cutting on the beat. Overall, it portrayed many indie conventions while also altering some, like using atypical camera shots and angles, to make the video more of a narrative than a performance.Evaluation 1 slide share
Evaluation 1 slide shareJonnymedia
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This document provides examples of different types of shots that could be included in a music video to develop conventions of the genre and medium. It includes shots that show: a link between lyrics and visuals, how an artist may be represented for commercial purposes, illustrations of music genre through settings and costumes, intertextual references to other works, creative uses of camera angles and lighting, and ways to effectively use mise-en-scene to tell a story or set a mood. The document then provides examples from the creator's own music video, analyzing several shots based on these conventions.Evaluation 1 slide share
Evaluation 1 slide shareJonnymedia
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This document provides examples of different types of shots that could be included in a music video to develop conventions of the genre and medium. It includes shots that: 1) link lyrics to visuals, 2) represent how a record company may want their artist portrayed, 3) illustrate the music genre, 4) include intertextual references, 5) demonstrate camera use, 6) showcase lighting techniques, and 7) employ mise-en-scene elements. The document also provides examples from real music videos to exemplify each type of shot.Q1 Continued
Q1 ContinuedZulaikha Khan
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The document discusses the creative choices made in producing an indie music video. It aimed to conform to indie music video conventions like focusing on the artist's appearance and performance, while also adding some unique elements like natural lighting and a mix of narrative and performance shots to stand out. The goal was to attract indie fans by being familiar yet interesting.Evaluation Question 1
Evaluation Question 1Lucy Kiey
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The document discusses conventions of indie rock music videos. It notes that typical conventions include performance-focused videos with simple settings, close-ups of the singer, lack of emotion, and urban locations. The document discusses how the student's music video for Lorde's "Tennis Court" followed conventions by focusing on the singer's performance but challenged conventions by not showing the full band or instruments and using just the singer on the album cover.Codes and Conventions of Indie Genre Music Videos
Codes and Conventions of Indie Genre Music VideosAxel Cansdale
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This document provides an overview of codes and conventions commonly found in indie genre music videos. It discusses the broad and diverse nature of the indie genre and some of its subcategories like indie-pop, indie-rock, and indie-folk. It then examines typical elements of indie music videos like their narrative style, use of camera shots, sound design, editing techniques, mise-en-scene aspects involving lighting, props, costumes, locations, and color palettes. Examples are given of specific music videos to illustrate these common conventions.More from BHollis95 (20)
Audience Survey feedback
Audience Survey feedbackBHollis95
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The focus group provided mostly positive feedback on the music video and ancillary products. For the video, they felt the camera work was the strongest conventional element while editing could be improved. Comments indicated the cutaway scenes lacked clarity in portraying "band togetherness." Ratings of the album cover and magazine ad were positive on average. Most agreed the consistent images, fonts, and colors across products effectively created a band identity, with the low-angle shot portraying the lead singer as the focal point. Overall, the audience engaged with the content but feedback suggests opportunities to strengthen the video narrative and editing.Evaluation Ancillary Conventions
Evaluation Ancillary ConventionsBHollis95
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The document discusses conventions used in album packaging and promotion. It analyzes the layouts of album covers, magazine advertisements, CD covers, and album strips. Key conventions mentioned include displaying the band name and image prominently, using consistent colors and fonts across materials, and arranging elements in a straightforward manner to guide the viewer's eyes through the piece. Overall, the document examines how these packaging elements follow standard conventions to effectively promote the music and brand.
Magazine advertisement
Magazine advertisementBHollis95
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A music album received positive reviews from two magazines, with Q Magazine praising it as "not one duff song" and NME rating it as "simply 5 stars".Risk assessment
Risk assessmentBHollis95
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The risk assessment document identifies several potential risks for the music video shoot for the song "Somebody Told Me" and provides recommendations to mitigate those risks. The potential risks include falling off the stage, carrying heavy equipment, tripping on stairs, falling at the secret wasteland location due to debris, unstable gravel footing, vehicles on the driveway and in the car park. Recommendations are provided such as taking care when performing, not standing too close to edges, focusing when carrying equipment, and being aware of vehicles.Production plan
Production planBHollis95
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This production plan outlines the casting, costumes, props, setting, filming dates and locations for a music video of the song "Somebody Told Me" by The Killers. Ben Hollis will play the lead vocalist and lead role, with Luca Abraham and Ben Potter playing supporting band member roles. Abbie Dixon will play the girlfriend. Filming will take place over multiple days in October and November at various indoor and outdoor locations on and around the Cromwell school.Ancillary planning
Ancillary planningBHollis95
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The document discusses plans for ancillary products to promote a band. It outlines layouts for an album cover and magazine advertisement that feature images of band members and follow conventions to catch the audience's eye. Color schemes of white, black, and red are selected to relate to the indie rock genre. Font styles are chosen to look indie rock with a futuristic feel matching the music's style.21 Guns - Greenday Video Analysis
21 Guns - Greenday Video AnalysisBHollis95
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The camerawork in the "21 Guns" music video by Green Day is symbolic of the song's style and mood. Close-ups show the singer's blank expressions while establishing shots show the full band playing together. During the climax, handheld shots emphasize the chaos with unstable angles. Panning shots revolve around the singer to portray his authority. Fast editing matches the music's pace, cutting quickly during destruction. Shots link the singer and lyrics. The mise-en-scene creates a dark, messy setting through costumes, lighting, and props that fit the indie/rock genre and theme of suppression.Production plan
Production planBHollis95
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This production plan outlines the cast and roles for a music video of the song "Somebody Told Me" by The Killers. It lists the 5 band members and 1 extra cast member, along with their costumes. It also lists the musical instruments and other props needed, and identifies 6 filming locations which include stages, rooms, and outdoor areas on and around the Cromwell campus.Audience Research - Part 1
Audience Research - Part 1BHollis95
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The target audience for an indie rock music video is people who enjoy indie rock music, watching music videos, and are mainly in their late teens or older. To address this audience, the video will incorporate elements they like about the genre and format. Research includes preliminary surveys about music video preferences, a focused survey, and audience interviews to understand what the target group wants to see.Audience Research - Part 2 
Audience Research - Part 2 BHollis95
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The focus survey provided useful information for developing an indie rock music video targeting 11-20 year olds. Key findings included:
- "Somebody Told Me" by The Killers was the most popular song choice.
- Costumes should include blazers, jeans, polos, and converse to fit the genre.
- Participants most enjoy seeing the band's performance in videos.
- Filming the main performance at an old stage area was recommended.
- Insights into genre conventions will help guide design of the video.Audience Research - Part 2 
Audience Research - Part 2 BHollis95
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The focus survey provided useful information for developing an indie rock music video targeting 11-20 year olds. Key findings included:
- "Somebody Told Me" by The Killers was the most popular song choice.
- Costumes should include blazers, jeans, polos, and converse to fit the genre.
- Participants most enjoy seeing the band's performance in videos.
- Filming the main performance at an old stage area was recommended.
- Insights into genre conventions will help guide design of the video.Audience Research Part 2 
Audience Research Part 2 BHollis95
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The survey provided useful information about the target audience for an indie rock music video. Key findings include:
1) The most popular indie rock bands among 11-20 year olds were The Killers, Kasabian, and The Kooks.
2) Participants wanted to see the band performing in the music video.
3) The song "Somebody Told Me" by The Killers was selected for the music video based on survey feedback.
4) Typical indie rock costumes include blazers, jeans, polo shirts and converse shoes.
5) An old style stage area was recommended for filming the main band performance scene.Ancillary 4 - Magazine article - The Kooks
Ancillary 4 - Magazine article - The KooksBHollis95
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The layout follows the 'route of the eye' theory to guide the audience's gaze from the album title to the band artwork to release details. San serif fonts in white contrasting with a blue background are used conventionally throughout. The image depicts a mid-shot of a girl with indie-styled long hair and pale, neutral colors symbolic of freedom against a hilled backdrop to leave space for text without blocking the image.
The vaccines - Ancillary 
The vaccines - Ancillary BHollis95
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The album cover uses a simple pink color scheme throughout to portray the band's softer, more feminine indie-rock music. A mid-shot picture of a girl is featured on the front to symbolize love and romance, while the back shows the same girl from behind continuing the theme. Pink is used for the band name and label stamps to maintain visual consistency across the front and back covers.Velociraptor - Ancillary 
Velociraptor - Ancillary BHollis95
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The Kasabian 'Velociraptor' album cover features four faces surrounding the band's logo in the center to draw attention to the band. The album name references a small but powerful dinosaur, similar to the band's fast, upbeat, and meaningful music. The cover has an indie color scheme of white and black with red accents that symbolize rebellion.Kasabian
KasabianBHollis95
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Kasabian are an indie rock band formed in 1997 that took time to gain recognition but broke through with their 2004 self-titled debut album and 2006's "Empire." Led by singer Tom Meighan and guitarist/backing vocalist Sergio Pizzorno, Kasabian draws comparisons to Oasis, The Stone Roses, and Primal Scream. They have released four albums on Columbia Records, dressing in a style fitting their indie/rock image of leather jackets, tight jeans, and matching outfits.Conventions - Music Video
- 1. Evaluation. Conventions Music Video
- 2. Conventions of Main Product, Music Video Conventional Camera-work Throughout the creation of the Music video we referred back to our research into music videos. We could see in almost every music video we looked at there were a wide range of different camera-shots in the video. Within our video we have tried to be conventional with the camera-work and have incorporated a variety and many shots. We used a range of shots that symbolised certain things which were effective. Low Angle The Low angle shot portrays the importance of the band member making him seem an iconic figure. In music videos these shots are used to show the importance of the band member. Canted Angle Canted angles are conventional to indie-rock music videos, it often portrays the energy in the video which the music is creating.
- 3. Two-Shot The two shot is a effective conventional camera-shot to use as it is usually used to show the two most important band members. (Lead singer and Guitarist) Master Shot The Master Shot is used to show everyone in the scene, in this case the whole band. It shows the setting the band are standing in and where they are in the performance of the song. This is a shot used frequently in music videos to show the band all together performing the song. Eye-line Match This is a conventional camera-shot to use as it gives the viewer the perspective of the band member giving them a sense of involvement in video. Music videos usually show the band member looking at a crowd performing the song.
- 4. Conventional Editing Cutting Speed of Editing We cut away, like most music videos, from the The editing speed fits to the tempo of main performance of the song to cut away song throughout most of the video. scenes that portray a storyline. We cut away The editing is fairly fast paced much from the performance to show the band like the song. The Best of You foo together in the studio and hanging out. To Fighters video uses fast paced editing make this convention clearer we could have which fits with their music. made the story-line more obvious. Conventional Editing Technique We used many Shot Reverse-Shots in our Music video as they are one of the main shots used in indie-rock videos. Especially when the music is fast paced the camera-shots change the different angles and positions around the characters in the video.
- 5. Conventions of Mise-En-Scene Costumes Throughout our research I looked at costumes that were conventional to the genre. The costumes we used were very conventionally indie rock. We wore tight/ripped jeans, polo shirts and blazers which also gave the band an iconic image. It also gave the band a edgy look to them like indie rock bands should look like. Many indie bands like the killers are the kooks wear skinny jeans and blazers which makes our costumes conventional. The settings used in the video, mainly the wasteland setting (left) are conventional to the genre. Wasteland and run down settings are often a reoccurring theme throughout indie-rock videos. An example of another indie-rock video that features a waste-land is Human The Killers (Right)