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London, United Kingdom United Kingdom
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Advertising / Marketing / PR
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I have developed and applied with multinational clients the most integrated model to date for shaping brand strategy based on an evolutionary and neuroscientific approach. Current models employed by most multinationals to shape brand strategy are based on traditional motivation theories and psychology, such as Jungian or Adlerian psychology.
My pioneering model The Wheel Of Motivesâ„¢ assembles our fundamental human motives at the deepest levels of their deployment, all the way from their biological value to the neurosystems they engage in our brain; the cognitive operations and psychological states they activate; the major sociocultural reinforcers they cause; and the rich hierarchy of i...
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constantinos pantidos
brand aviators
the wheel of motives
intrinsically engaging narratives
the fundamental human motives
the intrinsically engaging narratives
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liquor rebranding
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chocolate brand definition
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fashion brand repositioning
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coffee brand repositioning
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shampoo consumer insight
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ice cream consumer insight
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alcohol beverages brand consultancy
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bank brand agency
branding products brand agency
bank brand consultancy
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bank brand consulting
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bottled water bran consultancy
travel brand agency
destination repositioning
city branding
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pharma brand development
medical brand consultants
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clothing branding
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apparel brand repositioning
food consumer insight
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mobile phone consumer behavior
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beauty repositioning
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make brand strategy
makeup brand developer
soft drinks brand agency
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fabric care consumer insight
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home care consulting
cleaning product brand consulting
fabric care brand consulting
home care rebranding
underwear brand builder
cosmetics brand definition
cosmetics brand redefinition
tobacco brand redefinition
tobacco brand repositiioning
fast food repositioning
fast food branding
jewerly marketing
jewerly reposisioning
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jewelry brand definition
jewelry brand consulting
jewelry brand agency
shoes brand agency
chocolate branding
brand aviatros
shoe rebranding
makeup rebranding
ice cream brand builder
coffee consumer insight
coffee brand builder
medicines brand building
medicines brand builder
telecom repositioning
mobile phone brand essence
telecom brand id
clothing brand values
clothes brand agency
alcohol brand consultancy
liquor brand personality
alcohol brand agency
liquor brand values
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alcoholic beverages brand agency
liquor brand essence
home care brand agency
fabric care brand builder
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travel rebranding
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hotel brand building
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ice cream brand developer
ice cream psychographic map
alcoholic beverages brand consultancy
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