Motivated to craft the strategy behind the message, uncover the key to engaging inbound marketing and the "why" behind unpredictable consumer behavior. I have been collaborating within this discipline for over 25 years, with experience in the consumer packaged goods, retail and financial services space. My passion lies in bringing out the best a team has to offer by establishing a clear purpose, a grounded strategy and an expectation for exceptional execution. Over the years, I have built messaging, media and marketing infrastructure around both B2B and B2C brands, with success in new product development, strategic planning, brand revitalization and brand repositioning. I strive to br...
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