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Greater New York City Area, New York United States
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Consulting / Advisory
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About
Type 2 Consulting helps well-run companies achieve their full potential by addressing blind spots in traditional approaches to strategy. We go beyond the functional drivers of business success to explore how purpose, meaning and belonging can add to business value. Our clients rely on our ability to integrate strategy, finance and marketing to reveal and unlock value.
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brand valuation
brand value
marketing accountability
marketing finance
brand finance
interbrand
millward brown
customer value
business strategy
intangible value
strategy
purpose
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trademark
abnormal returns
mergers
brand strategy
m&a
excess returns
value relevance
value capture
eurobrand
vulcans & earthlings
ma
brand equity
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