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Wellington & Wairarapa, New Zealand New Zealand

Chief Executive Officer, Ocean Design Group

Design

Brands live and die on their leaders’ ability to operate and imagine. That need to perform to expectations now and plan for developments tomorrow generates some fascinating conversations. I spend an increasing amount of my time working with senior decision makers talking through the best ways forward. At times, those conversations are driven by an immediate need. At others, there’s the opportunity to carefully and systematically talk through where a brand might evolve. Having trained as a designer and moved into owning and running Ocean, I think I bring a different approach to direction setting. Brands are assets and like all assets, they need to be managed pragmatically and responsibly ...