Brett Klein - Final Resume
- 1. BRETT KLEIN 456 Bradshaw Lane Palm Springs, CA, 92262 760-902-6489 brettdklein@gmail.com www.linkedin.com/in/brettdklein Objective: To gain position as Manager or Senior Manager of Marketing and Advertising Services within healthcare and / or nonprofit segment. Summary: Leader with extensive success in creating, evaluating, and implementing critical marketing plans and initiatives for numerous national and regional brands. History of working with Fortune 500 companies and multiple high-profile businesses ranked #1 in their segments. Proven ability to develop and conduct presentations to C-level leaders at international and industry conferences. Demonstrated talent for managing staff of 20 and $3.0M budget. Areas of expertise include marketing, communications, public relations, advertising, promotions, events / tradeshows, graphic design, website development, digital marketing / internet marketing / SEO, social media, and business development. Recognized by colleagues for mastery of marketing across comprehensive range of forums, including public speaking engagements. Professional Experience: DESERT AIDS PROJECT / REVIVALS, Palm Springs, CA, 2010 to 2016 Organization focused on enhancing and promoting the health and well-being of community, despite presence of HIV Senior Manager Advertising & Marketing Provided strategic thought leadership for marketing and community engagement to executive-level team; managed project workflow for departments related to marketing, advertising, community awareness and engagement programs. Oversaw advertising, marketing, strategic direction, and all media and advertising planning; contracted vendors for services, graphic design, website creation, and advertising placement. Directly managed marketing coordinator and worked closely with all internal departments. Grew relationships with multiple outside advertising agencies, vendors, contractors and graphic designers. Held full responsibility for three departmental budgets totaling $335K. Produced, created and implemented Revivals website, including all content. Forged relationships with numerous local Chambers of Commerce and City Commissions to optimize business development, partnerships and media / press relations. Performed public speaking, promotions, and committee work. Created, implemented, and led 10 to 12 events per year. Handled all aspects of donor engagement, from initial meet & greet and donor facilitation between departments to serving as internal conduit for donor experience while touring internally. Selected Accomplishments: Re-branded Revivals new furniture line for Mode Furniture brand of unique and affordable offerings; limited furniture line and expanded to 250+ offerings. Strategically grew annual budget of $75K to $160K+ within two years; helped increase YOY store sales between 8-12%. Developed Agency advertising campaign to showcase client success and empowerment. Created 12 client stories subsequently leveraged for banners, ads, and social media. Reduced contracted services and Revivals advertising budget by up to $40K / year; decreased external fees by 15%. Event & Retail Marketing Manager (2013 to 2016) Generated awareness of Desert AIDS Project (D.A.P.) and Revivals Stores by building network. Expanded AIDS Walk to include teams across organizations, businesses and multiple community partners. Increased sales at three 20,000 sq. ft. stores from an average of $600K+ to $1.0M+ per store. Promoted stores by leveraging integrated marketing and adverting plan, implementing digital / online advertising campaign, and utilizing analytics and SEO. Created and implemented successful annual Womens Empowerment Day grew event by 20 attendees YOY. Oversaw $300,000+ for monthly expenses tracking and check processing. Led eight to ten projects simultaneously and used tracking system for collaborations between departments. Selected Accomplishments: Led $50K 25th Anniversary for annual Pride Parade to showcase the D.A.P./Revivals brand and commitment to the valley.
- 2. Realized a 12% growth in new furniture sales in 2015-2016 and attracted 2,500 new customers through relationship club. Fundraising & Special Events Associate Managed event operations and logistics, budget accountability, donor relations, event growth and volunteers. Established and communicated event specifics to board members, donors, and sponsors. Selected Accomplishments: Increased event attendance by 500 in 2010 and 2011 and 1,000 incrementally for 2013 vs. 2012. Grew sponsorship dollars for booths and donations from $35K to $75K+ within three years. Created 5k fun run during AIDS Walk to expand youth awareness; attracted 200 runners for first year. Led Dining Out for Life annual event; grew restaurant participation from 25 in 2010 to 60 to increase revenues by 100%. Raised $95K in 2010 and increased to $190K+ in 2016 (105% in six years); reduced related expenses from $48K to $25K. ROBEKS JUICE, Palm Desert, CA, 2005 to 2009 Trailblazer in the smoothie and juice bar industry Regional Franchise Development Director / Franchise Owner / Operator Defined cohesive marketing and public relations strategy for brand launch in market. Hired and managed staff of 10 and oversaw $450K budget for build-out through opening. Grew relationships via one-to-one interaction, meeting and mixer attendance, and sampling events. Created grand opening event that attracted 300+ new customers. Led over five business-to-business and charity events per quarter. Selected Accomplishments: Coordinated monthly sampling opportunities that added 15-20 new customers each. Increased sales and customer counts by 45-50% annually for three consecutive years. J. WALTER THOMPSON ADVERTISING, Los Angeles, CA, 2004 to 2005 International advertising agency with 200+ offices in 90+ countries Management Supervisor Managed account and creative team management to execute international marketing functions related to global Symantec account; developed print, direct mail, and online marketing collateral and provided analysis and support to Agency and client-side executive management. Managed two Account Executives and indirect staff of 15 representing media buyers, graphic designers, finance/accounting, direct marketing and TV production professionals. Held full responsibility for $2.5M budget. Led the international rollout of Symantecs Information Integrity initiative; directed global team of developers to create marketing and promotional materials; achieved 100% goal compliance across 12 countries. DIRECTV INC., Los Angeles, CA, 2000 to 2004 Senior Manager Creative Services Strategically managed creative, media, customer retention, and sports, produced print, TV, and web advertising, direct mail, and promotional campaigns targeting subscriber base of 12+ million. Led staff of 22 representing graphic design, video production, direct mail, finance & accounting, media placement, and overall account management. Managed $2.0M annual budget for creative development, production, and media placement. Collaborated with team of six staff and four external contractors, to create and pitch a new website. Slashed 500 K from expenditures by increasing efficiencies in procurement and production bids. Produced 25+ monthly ads and collateral for customer publications, statements, and direct mail. Education: Dual Bachelor of Arts Degree in Advertising and Journalism University of Oregon, Eugene, OR
- 3. Boards & Memberships: Dining Out For Life International Organization (2011 to Present; President, 2014 to 2017) Coachella Valley Community Research Initiative (Board of Directors, 2016 to Present) Sustainability Commission City of Palm Springs (Chair / V-Chair 2009 to 2015)