Marketing communications professional responsible for creating and implementing marketing strategies, programs and materials for corporate products and services, as well as nonprofit services. Accountable for customizing corporate marketing initiatives to optimize performance and maintain brand integrity in the local market. I am experienced at serving as the resident expert on product positioning, internal and external communications, lead and demand execution and brand integrity. This includes segmenting clients appropriately and developing actionable front-to-end marketing strategies based on business insights and a keen understanding of the client base in the local market. Experience ...
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