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social media digital marketing social critical mass mass critical digital marketing media design interactive consumer brand social media marketing insights distribution ux integration personas mobile experience web2.0 cross channel integration agency digital media measurement scott forrester social media strategy 2.0 luxury web armano david research toronto shamberg strategy las vegas marketing institute crosschannel r&r partners 360 customer experience cranfills gap creative communication lego austin film ideas beauty sxsw2010 sxsw branding new designthinking recession advertising business antonio silano demand on conversation portability hohman allyson search paid summit imedia experiences customers sitstill channels milton pedraza user experience iconography usability psychology localisation how-to google plus google+ google facebook retail webinar ecommerce analytics big data go-to-market model consumer behavior marketing mix character hollywood storytelling marketing and advertising content marketing linkedin b2b cx anthropology maturity model culturability culture perspective customs translation china asia automotive industry roi complex reporting web analytics web measurement tag management paid search organic search seo sem architects planning tyco electronics bud social science account planning criticalmass inspiration contextual design technology content strategy content audit social media week campaign cross channel diy value customer experience purchase funnel customer journey moen social currency heartland mobile council mobile strategy mobile university nissan