I believe in pragmatic design. Consistency, then deviating with intent. I believe you can鈥檛 design great solutions without first gaining empathy for the end user. In believe in Usability. In Design Thinking. I believe that a coordinated team of designers will always outperform a team of designers working in isolation. I believe in the power of a cumulative understanding of users, & conducting user research to uncover insights rather than to just create personas. That pretty pictures are getting too much attention at the expense of ease of use and understandability. I believe disabled button states are a lazy design solution. I believe that app interstitials, QR codes and carousels are the...
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