Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Consumer & Digital Marketing Manager
Industry
Technology / Software / Internet
About
- Launched more than 500 ad hoc digital marketing campaigns.
- Launched 200 promos like raffles, guaranteed prize competition, sweepstakes, instant-win, couponing.
- Managed important co-marketing events with some key strategic partners to grant benefits to Database.
- Launched ad hoc marketing activities on key user’ segments: powerseller, top buyer, refractors in order to award the best users and to re-activate the lapsed users.
- Launched new mobile videogames genre to enlarge the user base.
- Launched 1st Mobile Paid Search campaign to acquire new users.
- EA Mobile catalog integration into the official website & EA Newsletters.
Specialties:
- Solid international CRM and Digital Ma...
Contact Details
Tags
digital crm
loyalty
crm
social media marketing
social media strategy
consumer marketing
promotion
customer experience
video
customer relationship management
knowing our customers
churn prevention
mindfulness
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