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CARRIE HOLTKAMP RESUME15
- 1. CARRIE HOLTKAMP CREATIVE DIRECTOR | COPYWRITER |CONCEPTOR carrie@carrieholtkamp.com 312.213.3549 carrieholtkamp.com EXPERIENCE The Food Group, Chicago, IL ? Executive Creative Director, 2011-Present Head up creative for the entire agency, managing a multi-office team of 15 in Chicago, New York and Tampa. Concept and write across multiple accounts and platforms, spanning new business, 360 branding efforts, foodservice advertising, product launches, promotions, shopper marketing, digital and tradeshow/experiential events in the food and beverage space. Direct 200 projects monthly in a fast-paced environment. Accountable for staff evaluation and career development. (Clients: Kraft, Mondelz, Florida Department of Citrus, TABASCO, Dannon, Perdue, Audubon Nature Institute, Basic American Foods, RealCo, Bruschette Maretti, Louisiana Seafood, Mississippi Seafood) ? Promoted from Creative Director to Executive Creative Director in July 2014. ? Doubled the size of the creative team, handling recruiting efforts personally. ? Headed up pitch creative leading to four new business wins: Incremental consumer work on Florida Department of Citrus, TABASCO shopper marketing, retail/digital creative for Dannons concept store C The Yogurt Culture Company, and Mississippi Seafood branding. ? Managed a high-profile influencer campaign for PHILADELPHIA Cream Cheese, featuring Top Chef Stephanie Izard. ? Wrote and directed engaging video content for Kraft, Florida Citrus, and the Audubon Nature Institute. ? Won multiple Hermes, Davey, Communicator, Marcom, REGGIE and BtoBs Best Awards for directing/writing work. ? Act as Managing Editor and Contributor of the companys quarterly trend report/magazine Tenacious Plate. Draftfcb (Now FCB), Chicago, IL ? Associate Creative Director, January-August 2011 Responsible for high-level concepting and management of breakthrough shopper programs, promotions and events with a goal of gaining incremental display, increasing sales and activating customers in meaningful ways. (Client: NIVEA) ? Instrumental in global rollout of NIVEA/Rihanna partnership, including multiple global promotions, PR/Experiential video and tour assets, and U.S. retailer-specific shopper programs for Walmart, Target, Kroger, CVS and Rite Aid. ? Wrote and managed NIVEA/Rihanna and Global POS Style Guides, setting look and feel for work around the world. Freelance Creative Director | Copywriter | Conceptor ? Chicago, IL, 2009-2011 Contract Creative specializing in integrated marketing, brand activation, shopper marketing, promotions/events, digital and direct. Assignments included Arc Worldwide, OgilvyAction, Digitas, WhittmanHart, Cows In Trees and Peapod. (Clients: Coke, Whirlpool, FRITO LAY, Save-A-Lot, Kraft, SC Johnson, Unilever, Miller Lite, Kaiser Permanente) ? Permalance Conceptor/Writer at Arc Worldwide February 2010 through January 2011. ? Lead Creative on Diet Coke Heart Truth, spring and September retail drive programs, and CVS Brand of the Year. ? Concepted shopper-specific initiatives for the Coke/Walmart summer program. ? Launched several retail websites (whirlpool.com/vantage, sears.com/whirlpool, sears.com/maytag, save-a-lot.com). Arc Worldwide, Chicago, IL ? Creative Director, 2008-2009 Creative lead/conceptor for direct and retail teams with a distinct opportunity to resource share between the Arc Chicago and San Francisco offices. Responsible for concepting and managing in-store, online, promotional, business-to-business and CRM marketing programs, as well as merchant tie-ins and new business materials. (Clients: Symantec, Visa) ? Managed Visa and Symantec accounts out of the Arc San Francisco office for 4-1/2 months, immediately stepping into a leadership role, enhancing client relationships and creating innovative materials that delivered results. ? Produced Visa Business Toolkit demo, leading to increased online orders (visa.com/sbtoolkitdemo). ? Created business opportunities for Visa through shopper decks for Apple, Lowes, GAP and Sams Club. ? Spearheaded initial concepting, theme and ideation for the Norton 2009 G.I. JOE: The Rise Of Cobra promotion. 4141 N. NARRAGANSETT AVE., UNIT 9, CHICAGO, IL 60634
- 2. EXPERIENCE Wunderman, Chicago, IL ? Associate Creative Director, 2006-2008 Responsible for high-level concepting of retail campaigns and promotions, including media partnerships, cross-promotions, games, sweepstakes and the creation of websites. Copy lead/conceptor for strategic white papers, signage, radio spots and style guides. Managed creative staff, acted as key account contact and participated in new business pitches. (Clients: Office Depot, Sears, Chevron, ConAgra) ? Created Office Depot Small Business of NASCAR Varitalk website, as well as the Tempo Award-Winning Gift-of-the-Day Giveaway marketing site, generating significant consumer visits and game plays. ? Created the Tempo Award-Winning Marie Callenders frozen food consumer/promotional website, driving site traffic and increasing brand awareness (madewithloveandcare.com). DDB, Chicago, IL ? Copywriter, 2004-2006 Concepted and wrote DRTV, radio, print ads, direct mail, promotional platforms and customer relationship materials. Managed retail launch initiatives, presented work and participated in new business pitches. (Clients: The Home Depot, State Farm) ? Concepted and wrote two national DRTV spots for The Home Depot Installation Services. ? Launched new marketing campaign for the Floor Store, generating customer traffic and brand awareness. Classic Residence By Hyatt, Chicago, IL ? Director of Creative Services, 2003-2004 Managed internal creative team, project workflow, client presentations and staff evaluation. Accountable for overall direction and quantifiable results of advertising, including television, radio, print, direct mail and collateral. ? Wrote and co-directed two regional television spots, generating increased leads for new community residents. ? Consolidated 18 community newsletters into one cost-effective, customizable shell. Draft (Now FCB), Chicago, IL ? Associate Creative Director, 1998-2003 Concepted and wrote award-winning direct mail, collateral, business-to-business, CRM and pitch creative. Accountable for team management, creative direction, being a key client and account contact, workflow supervision, client presentations and staff evaluation. Promoted from Senior Copywriter to Copy Supervisor to Associate Creative Director. (Clients: Cadillac, United States Postal Service, Sprint PCS) ? Two-time Best of Show Tempo Award Winner for work on Cadillac DeVille and CTS Launch Programs. ? Developed an interactive business-to-business CD-ROM for the United States Postal Service. Blau Direct Edge (Now Havas), Chicago, IL ? Copywriter, 1997-1998 Concepted and wrote direct mail materials, retail advertising, in-store signage, customer communications, and collateral materials for special promotions and incentive programs. (Client: Sears, including Sears Card and Sears MasterCard) ? Created effective advertising that generated new customer acquisitions and increased Sears Card usage. ? Promoted an employee incentive program for Sears, leading to increased Sears Card rapid credit sign-ups. Marketing Dynamics, Chicago, IL ? Copywriter, 1994-1997 Created television and radio commercials, training videos, direct mail, collateral and other PR/promotional items. Managed sweepstakes and incentive programs, and acted as liaison between the agency and cable networks. (Clients: BellSouth, Time Warner Cable, TCI, Prime Cable) ? Managed large-scale promotional programs that included the writing of two seven-minute training videos. ? Generated cable TV sales through programming-driven DRTV, radio, direct mail and employee incentive programs. EDUCATION University of South Florida, Tampa, FL ? B.A. Mass Communications Hillsborough Community College, Tampa, FL ? A.A. Business Administration 4141 N. NARRAGANSETT AVE., UNIT 9, CHICAGO, IL 60634