Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Account Planning Manager at Boston University AdLab
Industry
Advertising / Marketing / PR
Website
http://www.christinacguo.com
About
I am a second-year advertising graduate student at Boston University College of Communication. I am actively seeking new opportunities in strategic planning.
I'm now responsible for all marketing and advertising works and media planning at 3D Beanâ„¢, from social media management, google ads, email marketing, customer research, event planning, media buying, to branding. I worked at Boston University AdLab as an account planner for both GymSnap and Cambridge Quantitative Analytics and conducted online surveys, focus groups and in-depth interviews to find customer insights. I will be working as the Vice President of Planning at AdLab next semester.
I have practiced about how to be both str...
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Tags
strategic planning
cosmetics
sephora
retail
research
market analysis
security
trend
analysis
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