Chris-Melfi-Marketing-Consultant-Resume-2016
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This document is a resume for Christopher Melfi, who has over 10 years of experience in search engine marketing, conversion optimization, and paid lead generation campaigns. He has worked for several companies developing pay-per-click campaigns on platforms like Google, Bing, Facebook, and LinkedIn. Melfi also has experience with search engine optimization, email marketing, and developing websites. Prior to his marketing career, he served in the US Army as an Ammunition Specialist from 2003 to 2008.
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Chris-Melfi-Marketing-Consultant-Resume-2016
- 1. cm Christopher Melfi 210 Kingston Dr., Fort Myers, FL. 33905 P: (239) 384-1524 E: chris.melfi@gmail.com OBJECTIVE Delivering Success by Drowning Clients in Leads (Without Guesswork & Bleeding Cash!) QUALIFICATION HIGHLIGHTS 10 Years Search Engine Marketing Conversion Optimization Focused Consumer Psychology Copywriting Experience Google Adwords Certified Bing Accredited 6 Years Managing Paid Lead Generation Campaigns Analytical Data Driven Success Strategist for the Befuddled CEO EXPERIENCE Invictus Security & Firearms Training Academy 01/2015 - Present Developed pay-per-click (PPC) campaigns on multiple platforms including Google, Bing/Yahoo, Facebook, YouTube, LinkedIn and others to establish the Invictus brand as the top-provider of Security & Firearms training in Southern Florida. Developed marketing campaigns focusing on the enrollment of students for Security & Firearms training classes solidifying a partnership with an International Conglomerate to form a Franchise. Managed Search Engine Optimization (SEO) for the Training Academy as well as the Private Security Company establishing both entities separately online and finally getting proper categorized placement on Google, Bing and Yahoo as well as the Major Data Aggregators such as Acxiom, Infogroup, factual. Implemented an Affiliate Program to help the steady growth of social engagement with integrated Gamification to build trust and incentivize citations, word of mouth referrals and ultimately extend our network. Developed email auto-responder campaigns consistent with the brand to help build a relationship with their subscriber base and nurture cold leads into raging Brand Ambassadors.
- 2. 2 cm EXPERIENCE CONTINUED Wounded Warriors of South Florida 501 (c)(3) NON-PROFIT VETERANS CHARITY (Not Affiliated w/ Wounded Warrior Project) 01/2015 - Present Retained a $10,000 a month Google Adwords Grant for the 501(3)(c) Non-profit Disabled Veterans Organization. Retained a free and still unmatched, 40,000 subscriber cap account with VerticalResponse for email communication with Volunteers, Donors and Event Organizers. Developed pay-per-click (PPC) campaigns for Fundraising Events on multiple platforms including Google, Bing/Yahoo and Facebook. Created a new Wordpress based website for the organization. Optimized website and social media presence for maximum exposure for potential donors and event participation. REfindly 10/2013 - 10/2014 Developed Buyer/Seller pay-per-click (PPC) campaigns for clients on multiple platforms including Google, Bing/Yahoo and Facebook. Made a team of twenty- three seasoned Real Estate Agents tap-out from an overwhelming excess of leads flooding the team and assistants with too much opportunity. Established REfindlys presence online and solidified brand. Crafted all sales verbiage on website and social media channels. Hired writers and trained editorial team in SEO best practices for client websites and proven blogging techniques that promote user engagement. Managed clients expectations and fulfilled contracts on time. DataStream Group 08/2012 - 10/2013 Developed lead generation campaigns for multiple industries/verticals such as Life, Home, Auto and Health Insurance, Mortgage Loans, Pay Day Loans and more. Utilized platforms including Google, Bing/Yahoo, Facebook, AdKnowledge, 7Search, Ad Sonar, Pulse 360 and others as marketing vehicles. Created landing pages and websites to convert traffic. Crafted all content on websites and social media channels to pre-qualify potential leads. Database segmentation and management of millions of records.
- 3. 3 cm EXPERIENCE CONTINUED Naples Webmasters 01/2012 06/2014 Developed pay-per-click (PPC) campaigns for clients on multiple platforms including Google, Bing/Yahoo and Facebook. Managed Search Engine Optimization (SEO) campaigns for clients. Developed email marketing campaigns and created auto-responder sequence to build relationship with subscriber base. Managed clients expectations and fulfilled contracts on time. RT Design Group 05/2010 - 06/2014 Developed pay-per-click (PPC) campaigns for clients on multiple platforms including Google, Bing/Yahoo and Facebook. Established RT Design Groups presence online and solidified brand. Developed Social Media Management Department and trained team to facilitate service for clients. Managed clients expectations and fulfilled contracts on time. Hosted workshops for local business owners to help them take control of their online presence and grow their business. United States Army Ammunition Specialist 2003-2008 Ammunition, explosives, their components, and weapons are known within the Army as 'ordnance' and require proper care when dealing with them. Ammunition Specialists are specialized Soldiers whose primary responsibility is all aspects in the management of ordnance (ammunition and explosives). Ammunition Specialists are primarily responsible for receiving, storing, and issuing conventional ammunition, guided missiles, large rockets, explosives, and other ammunition and explosive related items; performs maintenance (field and sustainment), modification, destruction and demilitarization on ammunition and explosive components.
- 4. 4 cm Thank You for Your Consideration If you would like to discus the potential of leveraging my skillset to help grow your business please feel free to call my cell at (239) 384-1524 or email me at chris.melfi@gmail.com SKILLS CLIENT SATISFACTION, PPC, SEO, SOCIAL MEDIA, COPYWRITING, DATABASE LIST SEGMENTATION & EMAIL MARKETING, LEAD GENERATION, USER ENGAGEMENT, GAMIFICATION TECHNIQUES, CONVERSION RATE OPTIMIZATION, WORDPRESS MAGIC, ASSET DEVELOPMENT & ANALYTICS BASED DECISIONS UTILIZING A/B TESTING METHODS ON TARGETED LANDING PAGES BASICALLY MAKING IT RAIN!