Personal Information
Organization / Workplace
Stockholm, Sweden Sweden
Occupation
CEO at Vendemore, B2B Global Account Based Marketing christopher.engman@vendemore.com
Industry
Technology / Software / Internet
Website
http://www.vendemore.com
About
1. What happens when you are involved in a large deal and you can't get access to all formal and informal decision makers and users?
2. Why do many B2B companies never manage to sell their additional products and services to the existing clients?
3. Why is it so hard to grow from a proven case in one part of an organisation and into international rollout?
4. Why are sales people struggling with getting a good enough conversion in the already made framework agreements?
5. Why is it so difficult to get the B2B audience to consume company films, blogs, infographs, reference cases, white papers, how-to-guides etc?
http://www.vendemore.com/presentation
Christopher Engman
Specialties: ...
Contact Details
Tags
roi
marketing automation
marketing measurement b2b
marketing roi
digital transformation
content marketing
account based marketing
abm
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