Programme Director and Senior Lecturer in Motorsport at Cranfield University. Other roles include Admissions Tutor, Thesis Project Co-manager and Group Design Project Co-manager. Research interests relate to the business of motorsport, motorsport technology transfer, motorsport technology clusters, the history of motorsport, motorsport technology development, technology receptivity, marketing and professional networking. I lecture in relation to these areas. I have significant experience as a sales and marketing professional and I am a Fellow of the Chartered Institute of Marketing, Additionally I work with other colleagues in areas such as automotive manufacturing and water sciences.
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