Experienced B2B marketer with 16+ years of combining strategic skills with a pragmatic approach.
Excellent influencing skills and extensive experience of building cross-functional relationships to deliver strategies and tactics that drive business performance and growth.
Metrics-driven with a focus on ROI/ROMI.
• Demand generation
• Programmatic strategy and tactics (Search, Digital, Telemarketing, Nurturing etc.)
• Business process creation
• Marketing automation and lead nurturing
• Channel / Distribution models and partner relationships
• Global brand launches
• Content creation
• Project management
• Agency, vendor and supplier management
• Team management and d