How to build an audience for your brand, foster trust and create business opportunities with value added content?
This is precisely what I work on every day with Smartwords (http://www.smartwords.eu) : we help organizations design their content marketing strategy, produce exciting content and deliver it through the right channels.
My main interests are marketing, customer relationship and technology. Before creating Smartwords, I was a co-founder of a start-up in the field of wikis and collaboration tools, wrote the first French book about wikis in 2005 and launched the Cooperatique blog about cooperation best practices and technologies (www.cooperatique.com) in 2004 (still updated on a...
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