I strongly believe that Social Media, along with PR and Marketing, are key to any successful consumer-centric strategy: you are talking to people, and the way to engage with consumers is by nailing what really matters to them.
I have experienced the evolution of Social Media since 2008. I started by leading one of the first B2B communities in Spain, where the main focus was to put professionals together to discuss relevant topics on a unified platform. In 2011 I switched to B2C and I have developed and executed social media strategies for a fashion outlet (Amazon BuyVIP), an online retailer (Amazon.com) and an entertainment company (Netflix). I have worked under different teams on each c...
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