Market Research and Marketing Consultant with Global experience in 50 countries. Special focus on research issues in Buyer Behavior & Distribution Management.
Certified BQF Business Excellence Assessor for EFQM model, conducted assessments for UK and London Excellence award.
Managed innovative research in the areas of;
CEM, Developing improvement plans using TQM based process improvement tool like QFD and Six Sigma.
Consistency Measurement in Service Quality, Delight Generation,
Kano鈥檚 Theory of Two-Dimensional Quality, Latent need identification, Attractive Quality Creation.
Loyalty & Commitment, modeling for loyalty behavior, share of wallet. Outcome measures of loyalty in d...
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