Responsible for managing the Global Demand Center to create highly specialized demand generation solutions and best practices to be adopted and localized across all WW regions. Provide global campaigns, semi-annual planning and demand generation marketing strategy in concert with key business unit constituents such as Product Marketing, Sales, Field, Marcom, Web and Marketing Operations. Provide highly tailored solutions based on customer personas, buyer behavior, sales models (relationship versus transactional), product messaging and target markets. Responsible for Demand Generation, Campaign Marketing, Marketing Automation, Media Management, Lead Scoring, Reporting and Teleprospecting ...
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