際際滷

際際滷Share a Scribd company logo
Personal Information
Organization / Workplace
Dallas, Georgia United States
Occupation
Communications Director
Industry
Advertising / Marketing / PR
About
Desirae specializes in social media and SEO, and is an avid PR theory researcher in these areas. She has presented papers at several conferences including Pushing the Envelope of Relationship Management Theory: Specifics for Advancing the Practice at the 2011 International Public Relations Research Conference and Rotten to the Core: A Case Study of Applebee's PR Meltdown on Facebook at the 2013 Social Media & Society conference. Desirae continues to work on future research projects. Desirae Johnson received a Master of Arts in Integrated Global Communication degree at Kennesaw State University, as well as a B.S. in communication. While at Kennesaw State Desirae studied a variet...
Contact Details

Presentations(2)油

Rotten to the Core: A Case Study of Applebee's PR Meltdown on Facebook
Rotten to the Core: A Case Study of Applebee's PR Meltdown on FacebookRotten to the Core: A Case Study of Applebee's PR Meltdown on Facebook
Rotten to the Core: A Case Study of Applebee's PR Meltdown on Facebook
Disney campaign
Disney campaignDisney campaign
Disney campaign