Disney campaign
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The document outlines a marketing plan to promote Disney World as a spring break destination for college students with the launch of a new Star Wars ride. It will include a week-long celebration with a Star Wars parade, ribbon cutting ceremony with original cast members, concert series, and costume contest. A social media campaign on Facebook will be launched in the fall with trailers and promotions of low rates.
Disney campaign
- 1. Destination Disney: Spring Break Launch of Star Wars Ride B&G Communication Tiffany Abera Laura Diaz Desirae Johnson Bobby Lang
- 2. Purpose & Audience ? Purpose – To raise awareness of new Star Wars Ride – Change perceptions of Disney World as a spring break destination hot spot among college students ? Audience – College students ages 18-34 – College students want a destination spring break experience
- 3. Event ? A week-long spring break celebration of the launch of the new Star Wars ride ? Event will include: – Star Wars Parade – Lightsaber ribbon cutting of the ride with Luke Skywalker and the original cast of Star Wars – Concert series in Downtown Disney – Princess Leia golden bikini contest – All-inclusive registration fees, college student dicsounts
- 4. Social Media Campaign ? Facebook campaign will be launched in fall ? Sneak peak trailers of the Star Wars ride ? Low rates even your mom will approve of