Designer. Researcher. Applied Behavioral Scientist. Heads the Behavior Change Design practice at Mad*Pow, where my team and I design, implement, and evaluate interventions to change real-world behaviors. I work primarily in (digital) health but also partner with financial institutions, and government agencies/policy makers to create programs, policies, and services for social good. Love diving-deep into client projects, mentoring team mates, and teaching, training others on how to mix behavioral science and human-centered design to create meaningful behavior change.
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