Why they people go to the cinema?
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This document discusses the viewing habits of frequent moviegoers and television viewers in the UK. It finds that people who go to the cinema at least once a month see it as a treat, while most television viewers watch TV as a way to relax and escape from daily life. The document aims to understand the main reasons people engage with movies at cinemas versus television at home.
Why they people go to the cinema?
- 1. Source : Touchpoints SuperHub 3 2011 | Base : All 15+ Adults Target: Those who have visited the cinema once a month or more ; Those who have viewed TV in the last 12 months CINEMAGOERS GO TO THE CINEMA AS A TREAT, WHILST TV VIEWERS, CONSUME TELEVISION FOR RELAXATION AND ESCAPISM CINEMA: THE ULTIMATE BRAND EXPERIENCE Monthly cinemagoers main reasons for going to the cinema All TV viewers main reasons for watching TV
Editor's Notes
- #2: Graph Page