We write Brandsoaps庐
Buzzwords such as consumer-empowerment and co-creation are flying around in meetingrooms as we speak. We feel it is time to face the music and rethink our own approach as a communication agency.
All those years, our industry has focussed on creating short-term campaigns instead of telling a compelling, never-ending long-term story. That is why at Dallas we create a Brandsoap庐 for your brand, not just a campaign.
A Brandsoap庐 embodies the continuous relationship between brands and consumers, between consumers and brands. Everything the marketeer or the consumer does that relates to the brand is another episode in that Brandsoap. To ensure people stay tuned to ...
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