***Creating the Digital Customer Engagement Journey
Most commerce today still begins with people. The dramatic change is that transactions have become increasingly digital and easy, significantly resetting consumer expectations –higher. Customers can shop online for most everything: order a movie, book a restaurant for dinner, reserve a seat on an airplane, trade stocks, even renew a driver’s license, all from a laptop, tablet or smart phone—anytime, anywhere. Yet the fact remains that to this day, many of the most enduring customer-facing processes haven’t kept pace and still require numerous manual tasks and interventions. How and why can things be so easy for one kind of transact