A Marketing professional with widespread experience in specialty business development, new product launches, brand commercialization and portfolio management in leading multinational pharmaceuticals. Track record of success in developing business strategies, customer development (KOL), marketing plans, brand advocates, sales teams to meet brand and sales objectives.
Specialties:
1. Analytical decision making by enhanced focused on marketing dynamics.
2. Strategic leadership with compelling vision to achieve organizational objectives.
3. Drive positive changes by generating creative solutions and innovative ideas. 4. Drives performance with clear communication, interpersonal skills an...
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consumer behaviormarketing conceptsmarketing processconsumer motivationinner human motiveshuman needsmotives for motivationbuying behavior processconsumer decision makinginternal & external influencesinfluences of decision makingmultivariable segmentationvals segmentationsegment variablesmarket segmentationconsumer buying decision processmarket trendsmarketing stimulibusiness communicationinter-office memoproposalsmemo writingcompulsive buyingpersonality theoriescustomer personalitybrand personalitypersonality typescustomer equitywhy marketing?customer loyalty & retentionsales vs. marketingvalue propositionmarket evalutionmarketing landscapeneeds and wantscustomer value
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