// MY PERSPECTIVE // ' BRANDS LIKE YOU & ME'
Brand culture has changed. In today's transparency economy, it's even more important for brands to add a unique value to the world in which they exist.
My theory is that brands need to become more humanised. Whether it's reliability (brand promise), spontaneity (real-time marketing), listening (buzz monitoring) or even loyalty (CRM), whatever channel or tool you adopt as part of your comms arsenal, the only way brands will really build long-term affinity is by becoming like you and me.
Let's talk.
Duane
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