Business Intelligence Source

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Ellen Naylor is one of America鈥檚 pioneers in competitive intelligence (CI) and Win/Loss analysis. She initiated Verizon鈥檚 enterprise CI program in 1985, and founded Business Intelligence Source in 1993. The company鈥檚 research has consistently helped its customers beat their competition and make smarter strategic decisions. Ellen鈥檚 elicitation training has helped many students improve their collection skills. Ellen won the Catalyst and Fellows awards from the Strategic and Competitive Intelligence Professionals (SCIP), and served on its board. Her award-winning book, Win/Loss Analysis: How to Capture and Keep the Business You Want was published in 2016.

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