Led the development and execution of comprehensive marketing and communications strategies focused on growing Lifetouch鈥檚, $85M yearbook publishing business. Drove integrated Business-to-Business (B2B) and Business-to-Consumer (B2C) initiatives to improve brand positioning, awareness and participation across the marketing mix: product, value prop creation, research, direct-to-consumer, communications, account acquisition, lead generation, digital, content marketing, social media, and trade shows.
鈼咲eveloped and launched the 鈥淒irect to Consumer鈥� e-mail program to assist schools in marketing the yearbook and provide parents with an easy way to purchase. Generated over $665K in r...
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