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Naucalpan de Juárez Area, Mexico Mexico

Metro Zone Director en Grupo Salinas

Finance / Banking / Insurance

For the past 14+ years I´ve been working in the FMCG & Financial industry in different marketing and sales areas with International experience and significant Hispanic consumer knowledge, acquired through different roles such as Commercial Director, Marketing Manager, Trade marketing Manager, National accounts Manager, and Training Manager at Grupo Salinas, Heineken, Cervecería Cuauhtémoc Moctezuma (FEMSA Cerveza), and PepsiCo. I have a solid sales/marketing knowledge and expertise. Understand the role of brand portfolio, brand strategies , marketing programs, consumers , media, information analysis, logistics, and how to impact sales through consumers.