This document provides a company profile for Two Roads Hospitality Asia from February 2017. It introduces the experienced leadership team, which has an average of 25 years of industry experience. Two Roads Hospitality creates transformative guest experiences through innovative architecture and holistic destination experiences. It supports the lifecycle of hotel development from concept to opening and operations. The document outlines some of Two Roads Hospitality's key corporate accounts and consortia partners in Asia that help achieve annual targets.
This document provides an overview of Joie de Vivre hotels. It discusses the company's philosophy of creating unique hotels that celebrate individuality and location. Each hotel has its own style and personality. The target customer is described as the "Modern Nomad" - travelers seeking fun, memorable experiences and an authentic sense of place. The document outlines the company's values of individual service, local flavor, and memorable experiences. It also summarizes the design approach of being colorful, playful, and authentic to each location as well as the casual dining philosophy that embraces neighborhoods.
Alila is an innovative luxury hotel brand focused on unique locations and experiences. It provides guests with opportunities to learn about local culture, cuisine, and wellness practices. The brand aims to operate sustainably and have a positive impact on communities. It has seen success expanding across Asia and plans to continue growing while maintaining its design-driven and guest-focused approach.
The document provides an overview of the Thompson hotel brand philosophy. It discusses that Thompson hotels are uniquely designed destinations that excite the imagination through thoughtful design, culinary sophistication, and just the right amount of boldness. Each property reflects the local culture and contributes to its community. Thompson aims to deliver refined luxury experiences for sophisticated, authentic travelers through exceptional service, distinctive design, innovative restaurants and bars, and a commitment to neighborhoods. The brand seeks to expand to 100-300 key hotels in exciting transitional cities around the world.
This document provides an overview of the tommie hotel concept. It describes what defines tommie as being designed for inspiration and exploration. It aims to provide a space for creativity through minimal but high quality design. The experience focuses on personalized service and opportunities for guest interaction and community. The design philosophy emphasizes purpose-driven luxury through an edited aesthetic. The leadership team aims to create transformative experiences for guests through innovative hotel brands.
This document outlines the brand book for Destination Hotels. It establishes the brand's goals of strengthening the brand to instill greater trust and loyalty. The brand spirit is described as celebrating independent property brands while playing a supporting role to help each hotel flourish. The target guest is termed the "Interested Independent" who seeks unique and authentic experiences. The brand positioning is described as offering a diverse collection of refined hotels that are true to their places and draw on local culture to provide distinctive, immersive experiences.
This document provides a marketing perspective and recommendations for rebranding and positioning Porto Carras resort in Greece. It summarizes the resort's history and strengths as a luxury brand with an ideal location and facilities. However, renovations are needed and competitors have improved. The recommendations focus on renovating interiors and amenities, promoting an experiential all-inclusive model for families and adults, and partnerships to attract visitors in all seasons through unique experiences like gaming, spa treatments, and fashion brands. The goal is to establish Porto Carras as the premier lifestyle resort destination in northern Greece.
This document provides an overview of Willemsen Hospitality Holding, including its company strategy, structure, and brands. The company offers hospitality services including hotel and resort management, franchising, consulting, and executive search. It operates several hotel brands ranging from luxury to mid-scale properties. The company strategy focuses on strengthening its management portfolio, diversifying offerings, and expanding partnerships. The structure includes regional offices worldwide and subsidiary brands that cover various hospitality sectors.
Project investment 1 c&m investment mngmt logo belgeMustafa Celepoglu
油
The document describes an international hotel management company called Ultimate Hotel Management. It provides luxury hotel and resort brands, including Ultimate Beach Resort & Spa, Casa Ultimate, and The Ultimate. The company aims to provide exceptional entertainment, food and beverage concepts, and original design aesthetics. It focuses on authentic experiences, brand awareness, financial outperformance, and an experienced management team.
Sofitel brand revitalization: A case studyAlo誰s Kirner
油
Sofitel is the only French luxury hotel brand with a presence on all 5 continents, with 120 properties. While the name sounds familiar to your traditional traveling businessman, the brand lacks recognition and consideration among Millennial globe trotters. So just for fun, here's a case study I made for a rebranding of Sofitel.
Become our partner- hotels-service/Mykonos/Santoriniexploremykonos
油
This document provides information for businesses to become partners with a new online travel service focused on sustainable tourism in Greece. It outlines the company's mission to connect travelers with local culture and highlights the benefits for partners, including promotion through the company's magazines, blogs, social media and networking events. The document describes three partnership plans - Blue, Silver and Gold - that vary in promotion and costs. It invites interested businesses to register and discusses next steps to discuss partnership details.
CLIA Luxury Cruise Expo - James Lohan and Andy Macgowan presentationsCLIA UK & Ireland
油
The document discusses Smith Hotels and what makes their brand unique. It summarizes that Smith Hotels focuses on originality of design, attention to detail, and ensuring an attentive but not overbearing level of service. It ranges from small 贈100 per night guesthouses to 贈1000 per night luxury stays. Smith aims to be the most trusted travel brand for finding and booking boutique hotels worldwide and has grown to over 900 hand-picked hotels and 750,000 members.
Club med Case Study- Presentation- Marketing Management- MBAVineethJose5
油
Club Med was founded in 1950 and pioneered the all-inclusive resort concept, growing to over 70 resorts globally before facing declining fortunes in the 1990s as competitors copied its model; the company underwent rebranding and repositioning efforts in the late 90s and 2000s to target an upscale international clientele through renovating resorts and improving service quality.
Virgin Holidays is a UK-based travel company founded in 1985 that operates retail stores, online sales, and a customer call center. It has over 100 retail locations, including flagship stores and locations in department stores. The document discusses Virgin Holidays' history and growth, award wins in 2015, its flagship store concept featuring interactive experiences, and its Wonderlist premium service with dedicated travel consultants.
Social Media Plan Proposal - Veuve Clicquot Rich Campaign - Holiday 2015Emeric Delalandre
油
Social Media Team Project to plan a social media marketing program for a luxury brand in the context of the 2015 Global Luxury Management course of Social Media.
This document provides information about DAMAC Towers by Paramount Hotels & Resorts, a luxury hotel and residence complex located in Dubai. The development will include 1,400 luxury serviced hotel apartments across three towers and the world's first Paramount Hotels & Residences in the fourth tower. The complex will feature dining, wellness, retail, and entertainment amenities inspired by Paramount Pictures films. DAMAC Properties is developing the towers in partnership with Paramount Hotels & Resorts to bring a Hollywood experience to Dubai real estate.
Dom P辿rignon aims to attract younger consumers through a New Year's Eve celebration in NYC. The invite-only event will feature a signature champagne bottle and target consumers aged 28-44 through social media promotions. The goals are to increase brand awareness by 35%, brand prestige, sales by 8-12%, and acquire 200-400 new customers. Revenue will come from bottle sales before, during, and after the event. The budget is $371,473.90 and projected profit is $748,029.10, with a 3:1 return on investment.
This document advertises a luxury travel company called Re-Discovered that offers members-only, bespoke hospitality services and residences in desirable destinations around the world. It encourages contacting them to begin planning journeys that will be remembered for a lifetime and rediscovering the true romance of travel.
International real estate magazine, world is magnifique introduce worldwide real estate professionals and usefull informations about overseas investment.
World is magnifique is a magazine talking about news, International professionals and clients of real estate market !
Thank you for your interest in this new magazine who, we hope for it, will know how to give you satisfaction and will can inform you on your personal projects.
Each two months, we shall try to inform you about the evolutions of the world real estate market, to help you to be made a personal relevant opinion.
It aims to create an opportunity of a quick and efficient search of both new Partners - buyers from different part of the World.
This months we are proud to announce properties from dominican republic, italy, Mauritius.
Ladislas Boehm Rubino is a French-Russian-Austrian entrepreneur who launched Petit VIP, a company that provides 5-star consulting and staff training for luxury hotels to offer high-quality childcare and entertainment services. Growing up between the Middle East and Asia, where his father managed luxury hotels, Ladislas developed a passion for hospitality and entertaining children. After studying in France and working for Club Med and Disney, he founded Petit VIP to bring the magic of childhood to families staying in luxury accommodations. Petit VIP is now present in prestigious hotels worldwide barely a year after its launch.
The document proposes a luxury boutique hotel in East Austin made of refurbished Airstream trailers with an outdoor bar for locals. It will be one of only two boutique hotels on the Eastside, located in an up-and-coming artistic area between downtown Austin and the airport. The business model focuses on providing a unique hospitality experience through friendly, accommodating staff at a green facility that brings more visitors and money into the city.
The Ritz-Carlton brand originated with Cesar Ritz's luxury hotels in Europe in the early 1900s, and the brand expanded to the United States in 1927 with the opening of The Ritz-Carlton Hotel in Boston. The Ritz-Carlton brand is now owned by Marriott International and operates over 90 luxury hotels worldwide, maintaining the high standards of service and amenities established by Cesar Ritz at its founding locations in Europe. Key aspects of the Ritz-Carlton brand identity and guest experience include its distinctive logo and goblet design, emphasis on anticipatory and personalized service, and commitment to providing guests with an enriched
This document outlines a social media marketing plan for Mo谷t & Chandon and Louis Vuitton for the 2016 holiday season. It proposes a $150,000 budget split evenly between celebrity endorsements and content creation, impressions, and a promotion party. The plan aims to increase social media impressions for each brand to over 10 million total across Facebook, Twitter, and Instagram. Original holiday-themed content will be posted across all platforms beginning on December 1st celebrating New Year's Eve around the world. The goal is to engage the combined audience of over 83 million for the two brands and create an annual holiday campaign.
The document outlines a marketing strategy for a Corsican beer brand targeting tourists visiting the island. The strategy includes point-of-sale promotions, partnerships with local businesses and events, an outdoor advertising campaign using billboards and banners, promotions on transportation like ferries and planes, social media campaigns, and an incentive plan for sales partners. The overall goals are to drive brand awareness, trial, and sales of the Corsican-style beer among the millions of tourists visiting the island annually and position it as a quality, locally-made option.
This document provides examples of design work by Krista Deruvo Johnson. It includes samples of branding, print advertising, packaging, and collateral designs for wine importer Pasternak Wine Imports. The designs promote various wine brands and regions such as Lafite Rothschild, Valdo Prosecco, and Los Vascos. The document also includes biographical information about Krista Deruvo Johnson and her experience in advertising and design.
This document provides information about a hospitality consulting firm called Hotel Kitchen Consultants. It discusses the company's areas of expertise including foodservice, laundry, waste management, and back-of-house operations for hotels and restaurants. The company has offices globally and has worked on numerous hotel, restaurant, and leisure projects across the world, providing kitchen design, equipment selection, and facilities planning. It highlights some of its recent and current projects involving iconic architecture and award-winning hotels and resorts. The document also lists the company's core team and their backgrounds.
This architectural firm has received over 200 design awards and has offices in San Francisco and Miami. It employs highly talented and passionate staff to design large-scale hotel, resort, residential, and mixed-use projects around the world. The firm is dedicated to sustainable design and advocates for LEED certification on all projects, with over 30% of staff being LEED accredited professionals. It has extensive experience across various project types, locations, construction methods, and styles.
Project investment 1 c&m investment mngmt logo belgeMustafa Celepoglu
油
The document describes an international hotel management company called Ultimate Hotel Management. It provides luxury hotel and resort brands, including Ultimate Beach Resort & Spa, Casa Ultimate, and The Ultimate. The company aims to provide exceptional entertainment, food and beverage concepts, and original design aesthetics. It focuses on authentic experiences, brand awareness, financial outperformance, and an experienced management team.
Sofitel brand revitalization: A case studyAlo誰s Kirner
油
Sofitel is the only French luxury hotel brand with a presence on all 5 continents, with 120 properties. While the name sounds familiar to your traditional traveling businessman, the brand lacks recognition and consideration among Millennial globe trotters. So just for fun, here's a case study I made for a rebranding of Sofitel.
Become our partner- hotels-service/Mykonos/Santoriniexploremykonos
油
This document provides information for businesses to become partners with a new online travel service focused on sustainable tourism in Greece. It outlines the company's mission to connect travelers with local culture and highlights the benefits for partners, including promotion through the company's magazines, blogs, social media and networking events. The document describes three partnership plans - Blue, Silver and Gold - that vary in promotion and costs. It invites interested businesses to register and discusses next steps to discuss partnership details.
CLIA Luxury Cruise Expo - James Lohan and Andy Macgowan presentationsCLIA UK & Ireland
油
The document discusses Smith Hotels and what makes their brand unique. It summarizes that Smith Hotels focuses on originality of design, attention to detail, and ensuring an attentive but not overbearing level of service. It ranges from small 贈100 per night guesthouses to 贈1000 per night luxury stays. Smith aims to be the most trusted travel brand for finding and booking boutique hotels worldwide and has grown to over 900 hand-picked hotels and 750,000 members.
Club med Case Study- Presentation- Marketing Management- MBAVineethJose5
油
Club Med was founded in 1950 and pioneered the all-inclusive resort concept, growing to over 70 resorts globally before facing declining fortunes in the 1990s as competitors copied its model; the company underwent rebranding and repositioning efforts in the late 90s and 2000s to target an upscale international clientele through renovating resorts and improving service quality.
Virgin Holidays is a UK-based travel company founded in 1985 that operates retail stores, online sales, and a customer call center. It has over 100 retail locations, including flagship stores and locations in department stores. The document discusses Virgin Holidays' history and growth, award wins in 2015, its flagship store concept featuring interactive experiences, and its Wonderlist premium service with dedicated travel consultants.
Social Media Plan Proposal - Veuve Clicquot Rich Campaign - Holiday 2015Emeric Delalandre
油
Social Media Team Project to plan a social media marketing program for a luxury brand in the context of the 2015 Global Luxury Management course of Social Media.
This document provides information about DAMAC Towers by Paramount Hotels & Resorts, a luxury hotel and residence complex located in Dubai. The development will include 1,400 luxury serviced hotel apartments across three towers and the world's first Paramount Hotels & Residences in the fourth tower. The complex will feature dining, wellness, retail, and entertainment amenities inspired by Paramount Pictures films. DAMAC Properties is developing the towers in partnership with Paramount Hotels & Resorts to bring a Hollywood experience to Dubai real estate.
Dom P辿rignon aims to attract younger consumers through a New Year's Eve celebration in NYC. The invite-only event will feature a signature champagne bottle and target consumers aged 28-44 through social media promotions. The goals are to increase brand awareness by 35%, brand prestige, sales by 8-12%, and acquire 200-400 new customers. Revenue will come from bottle sales before, during, and after the event. The budget is $371,473.90 and projected profit is $748,029.10, with a 3:1 return on investment.
This document advertises a luxury travel company called Re-Discovered that offers members-only, bespoke hospitality services and residences in desirable destinations around the world. It encourages contacting them to begin planning journeys that will be remembered for a lifetime and rediscovering the true romance of travel.
International real estate magazine, world is magnifique introduce worldwide real estate professionals and usefull informations about overseas investment.
World is magnifique is a magazine talking about news, International professionals and clients of real estate market !
Thank you for your interest in this new magazine who, we hope for it, will know how to give you satisfaction and will can inform you on your personal projects.
Each two months, we shall try to inform you about the evolutions of the world real estate market, to help you to be made a personal relevant opinion.
It aims to create an opportunity of a quick and efficient search of both new Partners - buyers from different part of the World.
This months we are proud to announce properties from dominican republic, italy, Mauritius.
Ladislas Boehm Rubino is a French-Russian-Austrian entrepreneur who launched Petit VIP, a company that provides 5-star consulting and staff training for luxury hotels to offer high-quality childcare and entertainment services. Growing up between the Middle East and Asia, where his father managed luxury hotels, Ladislas developed a passion for hospitality and entertaining children. After studying in France and working for Club Med and Disney, he founded Petit VIP to bring the magic of childhood to families staying in luxury accommodations. Petit VIP is now present in prestigious hotels worldwide barely a year after its launch.
The document proposes a luxury boutique hotel in East Austin made of refurbished Airstream trailers with an outdoor bar for locals. It will be one of only two boutique hotels on the Eastside, located in an up-and-coming artistic area between downtown Austin and the airport. The business model focuses on providing a unique hospitality experience through friendly, accommodating staff at a green facility that brings more visitors and money into the city.
The Ritz-Carlton brand originated with Cesar Ritz's luxury hotels in Europe in the early 1900s, and the brand expanded to the United States in 1927 with the opening of The Ritz-Carlton Hotel in Boston. The Ritz-Carlton brand is now owned by Marriott International and operates over 90 luxury hotels worldwide, maintaining the high standards of service and amenities established by Cesar Ritz at its founding locations in Europe. Key aspects of the Ritz-Carlton brand identity and guest experience include its distinctive logo and goblet design, emphasis on anticipatory and personalized service, and commitment to providing guests with an enriched
This document outlines a social media marketing plan for Mo谷t & Chandon and Louis Vuitton for the 2016 holiday season. It proposes a $150,000 budget split evenly between celebrity endorsements and content creation, impressions, and a promotion party. The plan aims to increase social media impressions for each brand to over 10 million total across Facebook, Twitter, and Instagram. Original holiday-themed content will be posted across all platforms beginning on December 1st celebrating New Year's Eve around the world. The goal is to engage the combined audience of over 83 million for the two brands and create an annual holiday campaign.
The document outlines a marketing strategy for a Corsican beer brand targeting tourists visiting the island. The strategy includes point-of-sale promotions, partnerships with local businesses and events, an outdoor advertising campaign using billboards and banners, promotions on transportation like ferries and planes, social media campaigns, and an incentive plan for sales partners. The overall goals are to drive brand awareness, trial, and sales of the Corsican-style beer among the millions of tourists visiting the island annually and position it as a quality, locally-made option.
This document provides examples of design work by Krista Deruvo Johnson. It includes samples of branding, print advertising, packaging, and collateral designs for wine importer Pasternak Wine Imports. The designs promote various wine brands and regions such as Lafite Rothschild, Valdo Prosecco, and Los Vascos. The document also includes biographical information about Krista Deruvo Johnson and her experience in advertising and design.
This document provides information about a hospitality consulting firm called Hotel Kitchen Consultants. It discusses the company's areas of expertise including foodservice, laundry, waste management, and back-of-house operations for hotels and restaurants. The company has offices globally and has worked on numerous hotel, restaurant, and leisure projects across the world, providing kitchen design, equipment selection, and facilities planning. It highlights some of its recent and current projects involving iconic architecture and award-winning hotels and resorts. The document also lists the company's core team and their backgrounds.
This architectural firm has received over 200 design awards and has offices in San Francisco and Miami. It employs highly talented and passionate staff to design large-scale hotel, resort, residential, and mixed-use projects around the world. The firm is dedicated to sustainable design and advocates for LEED certification on all projects, with over 30% of staff being LEED accredited professionals. It has extensive experience across various project types, locations, construction methods, and styles.
sKaInternational is a hospitality design consultancy that has over 22 years of experience in hotel interior design and development. They guide projects through the design process to create award-winning, brand-specific designs that also meet operational needs. Their principal, Susan Konkel, has over 22 years of international hospitality design experience working with top brands such as Ritz-Carlton, Bvlgari, and Hyatt on projects around the world. sKaInternational provides a range of interior design, project management, and consulting services to hotel operators, owners, and developers.
sKaInternational is a hospitality design consultancy that has over 22 years of experience in hotel interior design and development. They guide projects through the design process to create award-winning, brand-specific designs that also meet operational needs. Their principal, Susan Konkel, has over 22 years of international experience in hospitality design and has worked on projects for top brands like Ritz-Carlton, Bvlgari, and Mandarin Oriental. sKaInternational provides a range of design and development services to help their clients create successful luxury hotel projects.
The guest cycle describes the sequence of events that occur from the time a guest makes a reservation through checkout. It includes pre-arrival reservation and information gathering, arrival and check-in, occupancy in the room with coordination of services, and final departure and settlement of payment. Maintaining accurate guest information and records throughout the cycle aims to ensure guest satisfaction and encourage repeat business.
The document provides information about Devansh Gola's course, batch, and roll number at Frankfinn Institute Of Airhostess Training. It also thanks various people for their support. It then discusses the definition of hospitality. The rest of the document details information about the Lalit hotel chain, including locations, amenities, and history.
The document provides an overview of Taj Hotels Resorts & Palaces including its vision, history, properties, management structure, marketing strategies, and core departments. Some key points:
- Taj Hotels was founded in 1903 and is now Asia's largest group of luxury hotels with over 80 hotels worldwide.
- Their vision focuses on environmental sustainability and renewing/regenerating the environment.
- They have luxury hotels across India and internationally in locations like Dubai, London, and New York.
- Marketing strategies include membership programs, promotional packages, and advertisements in various media.
- Core departments include food & beverage, accommodations, front office, and related services.
Stephen Ho is the President of Starwood's Asia Pacific region, overseeing over 220 operating hotels. Previously, he was the Senior Vice President of Acquisitions and Development for Greater China, growing Starwood's footprint in the region from less than 12 hotels to over 200 operating and pipeline hotels during his tenure. He began his career with Starwood in 1981 as a Pastry Chef in Brunei and has held various roles within the company.
The document provides an overview of the Taj Hotels group. It discusses the hotel industry in India and categories of hotels. It then focuses on Taj Hotels, describing its founding in 1903, expansion across India and globally, categories of Taj hotels including luxury, business, and leisure hotels. The summary also discusses Taj Hotels' marketing mix, competitors, and segmentation strategies.
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
Ekspedisyon Travel & Tours is a Philippine-based travel agency headed by Betty Cooper. The agency aims to provide quality, customized tour packages and services while promoting sustainable tourism. It works with hotels, tour coordinators, and other partners to offer efficient travel arrangements tailored to customers' needs. The document outlines the agency's vision, objectives, leadership team, and the services it provides to clients.
Global Food Consulting (GFC) is a boutique consulting agency with expertise in the hospitality and food retail sectors, especially in Southeast Asia. The company offers strategic consulting services to clients ranging from government agencies to iconic brands. GFC's experienced team provides bespoke solutions combining creative thinking with commercial and operational experience. Services include brand strategy, concept creation, product development, sourcing, promotion, and business audits.
Mongoose Pacific produces custom publications for various clients including magazines, newsletters, and event programs. They transformed Tropicana Corporation's magazines and newsletters by providing robust original content that enhanced the client's brands. They also reinvented the Royal Selangor Golf Club's membership magazine, increasing its readership and commercial success. Mongoose Pacific delivers high quality custom publishing solutions on time and on budget for their clients.
This document provides information about Eta Star Hospitality, a hotel management company based in Dubai. It was established in 2001 as part of a large conglomerate with over 70,000 employees. The company currently manages over 500 hotel rooms across 2 countries, ranging from 3-5 star properties. It offers various management contracts and brand options. The document includes profiles of managed properties, management team bios, descriptions of capabilities and services, partnerships, and a sample 5-year financial projection for one of its hotels.
2015 Hotel Association of Canada's National Conference _ Conference BrochureOrie Berlasso
油
5 Reasons Why You Can't Miss the 2015 Hotel Association of Canada's National Conference
TORONTO, Jan. 9, 2015
While the plunging price of oil puts more money into the pockets of the average consumer, 2015 promises to be a challenging year for the tourism industry as consumers try to figure out whether their cheap gas will come at the expense of the economy.
Stakeholders will once again look to the Hotel Association of Canada for advice and guidance on how to position themselves for the year ahead as they gather at the 100-year-old association's annual conference on February 2-3 at the Hilton Toronto Hotel.
The association, which represents more than 8,500 hotels, motels and resorts in Canada's $16.7 billion lodging industry, will offer invaluable insight to the trends that will shape the year ahead. Here are five reasons you can't miss the 2015 Hotel Association of Canada's National Conference.
The future, now: Few business leaders can offer the depth of insight provided by Sean Moffitt, the managing director of Wikibrands. He'll delve into 30 of the most pragmatic ideas you need to understand over the next 12 months if you're going to be successful. Storytelling and transparency are at the core of his talks that inspire action.
Survey says: This annual session is a snapshot into the Hotel Association of Canada's Travel Intentions Survey. Get a glimpse into potential business volumes for 2015, get a head's up on possible challenges and find out how to book more business for your hotel in the year ahead.
Innovation 101: There's a lot to learn from the world's most innovative companies. Douglas Stephens, founder of Retail Profit and a leading market researcher, will give an inspiring talk about the surprising links between the world's most successful businesses and provide plenty of tips on how others can emulate their success.
Millennials: It's time to take millennials seriously. This digital generation is notoriously hard to reach, despite their near-constant use of technology to communicate and their voracious online appetites. Find out how to win them over.
The Bottom Line: No profit, no hotel. Find out what it takes to find success in any economy, as experts provide insight into the real day-to-day decisions managers make that affect the long-term sustainability of any operation.
For more information on attending the HAC Conference, review the program and register.
www.hacconference.ca
Orie Berlasso
Managing Director Big Picture Conferences Inc
This document provides a strategic analysis of Shangri-La Hotels. It begins with an overview of the company profile and direction, including its vision, mission and values. It then performs an external analysis using PEST and Porter's Five Forces models to examine the macro environment and hotel industry. An internal analysis follows, covering Shangri-La's strategy, core competencies, value chain and financials. It concludes with a SWOT analysis and recommendations.
The luxury brand identity hong kong poly ux htm541x luxury management on edxHamed Grech
油
For a long time any company was measured by its resources and tangible assets until it
appears that the most important resources is the image of the company providing the
product and services in the mind of customers
For that companies are getting back to the consumers to understand their preferences
and needs, and because the consumers behaviors are not identical and different based
on the consumers educational background, social status and wealth and its impossible
to make a product and service that serve everyone, for that marketing professionals
came with Branding as a segmentation tools aiming at a certain part of the global
market for certain benefits.
The Branding
The brand
The Luxury Brand
Brand DNA
Brand Code
The time Paradox
Starwood Hotels & Resorts has put out two requests for proposals seeking creative agencies to support its Sheraton and Westin brands in the U.S., according to people familiar with the matter.
According to a document obtained by Ad Age, Starwood is reaching out to a select handful of agencies to participate in the pitches, which are expected to conclude in March. It is understood that the review is being led by Avidan Strategies.
Courtyard by Marriott launched a brand refresh campaign called "It's a New Stay" in 2011 to update the aging brand image and revamp 850 locations across 35 countries. The rebranding modernized hotel lobbies, rooms, and amenities and overhauled service and training. Marriott also updated the logo, slogan, and colors. As a result of the holistic rebranding approach, Courtyard has grown from around 600 locations in 2005 to over 850 locations currently, with 15 more planned to open by 2012. The campaign has proved successful in increasing consumer demand and preference for Courtyard hotels.
1. T W O R O A D S H O S P I T A L I T Y A S I A
C O M P A N Y P R O F I L E
F E B R U A R Y , 2 0 1 7
2. EXPERIENCED
MANAGEMENT TEAM
CURATOR OF F&B AND
ENTERTAINMENT VENUES
PROVEN SUCCESS SOPHISTICATED
DISTRIBUTION
INFRASTRUCTURE
INNOVATIVE
GUEST EXPERIENCES
COMPREHENSIVE GLOBAL
SALES PLATFORM
WHY TWO ROADS?
Two Roads Hospitalitys operating attributes lie in its innovative, purpose-driven architecture and its
holistic destination experiences crafted by design, services and the environment.
4. &
NIKI LEONDAKIS
CHIEF EXECUTIVE OFFICER HOTELS & RESORTS, TWO ROADS HOSPITALITY
Niki joined Two Roads Hospitality in 2012 to lead the global expansion for the companys brands. Previously, she was President and Chief
Operating Officer of Kimpton Hotels & Restaurants, where she was a key member of the executive team that led the growth of the
company from 15 hotels to 50. Three times during her 19 year-tenure at Kimpton, the company was named one of Fortune Magazines
100 Best Companies to Work For. Niki has received numerous recognitions for her leadership. In 2015 Niki was cited by the San Francisco
Business Times as one of the Bay Areas Most Admired CEO's. She was also the recipient of the Leadership Excellence award by HR.com
and LEAD2016, and has been recognized as one of the 100 Most Influential Women by the San Francisco Business Times yearly from
2002 2015. She was acknowledged as one of 30 Women Power Players by Nations Restaurant News, and named one of the Most
Powerful Women in Travel by Travel Agent Magazine. Prior to Kimpton, Niki held various leadership roles at Ritz-Carlton Hotels.
JAMIE SABATIER
CHIEF EXECUTIVE OFFICER, TWO ROADS HOSPITALITY
Jamie Sabatier was born with a passion for traveling and exploringhe flew to France on Pan Am with his Father on his first trip as an
infant and hasnt stopped moving since. Jamie is admired for his skilled and innovative leadership, playing an integral role in the
companys future and new phase of growth. With years of experience in the hospitality industry, he believes a memorable hotel stay
should foster a sense of place and provide a service level that is personalized and warm. Jamie brings an entrepreneurial spirit to Two
Roads Hospitality, inspiring associates every day to serve as cultural ambassadors and high performers the perfect recipe for success.
When out of the office, he spends his time giving back to the community through volunteer work and can often be found on a sports field
or court competing and trying to stay in shape..
5. &
MARK A. EDLESON
PRESIDENT, TWO ROADS HOSPITALITY ASIA
Mark has over thirty-six years of experience in finance, real estate development and the leisure industry in Southeast Asia. A graduate of
Stanford University and formerly a Vice President of Citibank, he was a partner in a corporate financial advisory firm based in Jakarta for
ten years before concentrating on the hotel and leisure sectors. Mark has been associated with a number of successful brands in the
leisure industry including as a founding partner of GHM Indonesia, a hotel management company that operated a number of boutique
hotels. He was also a founding partner of Mandara Spa Asia the leading global operator of resort spas. Mark is a founder of Alila Hotels
& Resorts and the driving force behind the group's green initiatives and community involvement projects in Asia. In Two Roads
Hospitality, he oversees new developments, corporate strategy and brand direction in Asia.
FREDERIC FLAGEAT-SIMON
CHIEF EXECUTIVE OFFICER, TWO ROADS HOSPITALITY ASIA
Frederic graduated from Centre International de Glion, Switzerland. He has over twenty years of experience in the hotel and tourism
industry in Europe and Asia. Frederic first moved to Asia with the Accor group where he participated in their hotel expansion into
Indonesia and Malaysia. Since joining Alila as Managing Director in 2001, Frederics passion and eye for detail were instrumental in
growing the brand and service standards of Alila and in heading the hotel development and groups expansion in Asia. He was the
driving force behind the ultra-luxe Alila Villas and its brand delivery. A passionate hotelier and a creative innovator, he has now assumed
the role of CEO, overseeing all operational partnerships and new Two Roads Hospitality initiatives.
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7. LEADERSHIP TEAM HAS AN AVERAGE OF
25 YEARS OF INDUSTRY EXPERIENCE
GUY HEYWOOD
COO, ASIA
DORIS GOH
CMO, ASIA
FRANCES DI LEVA
VP, HUMAN RESOURCES
WISESA
VP, FINANCE
WITH SPECIAL TALENTS
RANGING FROM
STEVE JEISMAN
GROUP DIRECTOR OF
SPA & ALILA LIVING
ENVIRONMENTAL SPECIALIST
TO WELLNESS GURU
A S I A T E A M
SEAN BRENNAN
VP, OPENINGS &
TRANSITIONS
FREDERIC SIMON
CEO, ASIA
PATRICK PAHLKE
VP, SALES
PIET VAN ZYL
GROUP DIRECTOR
ENGINEERING
JULIAN AYERS
RVP, MIDDLE EAST &
INDIA
CHRIS ANKLIN
GROUP DIRECTOR OF
DEVELOPMENT
8. NIKI LEONDAKIS
CEO
TODD WYNNE-PARRY
EVP, DEVELOPMENT
WITH EXPERTISE IN BOUTIQUE
AND LIFESTYLE HOTELS AND GLOBAL BRANDS
KATHLEEN CULLEN
SVP, REVENUE
MANAGEMENT
OUR LEADERSHIP TEAM
HAS AN AVERAGE OF 25 YEARS OF
INDUSTRY EXPERIENCE
RICK COLANGELO
EVP, OPERATIONS
AND SPECIAL TALENTS RANGING FROM
TAE KWON DO TO FLY FISHING TO
MUSICAL THEATER
A M E R I C A S T E A M
ANDR FOURNIER
EVP, SALES & MARKETING
JAMIE SABATIER
PRESIDENT AND CEO
MARK HAYS
SVP, CFO
9. Where weve been
2001
Alila Hotels and Resorts
brand launched by
Franky Tjahyadikarta,
Okie Lukita & Mark
Edleson
Alila Jakarta opens
Two Roads Hospitality hailed
by New York Times as the
Largest Lifestyle Boutique
Hotel Management Company
Today!
2005
Kemang Icon by Alila, Jakarta
2002
Alila Manggis, Bali
Alila Ubud, Bali
2015
Alila Seminyak, Bali
Alila Solo, Java
2014
Alila Jabal Akhdar, Oman
2012
Alila Purnama,
Indonesia
2016
Alila Anji, China
2009
Alila Villas Uluwatu, Bali
Alila Diwa Goa, India
MAY 2014
Alila Hotels & Resorts brand
joins the Commune family
FEB 2016
Destinations joins the Commune
family and create Two Roads
Hospitality
10. WE SUPPORT THE LIFECYCLE OF THE HOTEL DEVELOPMENT PHASE FROM
C O N C E P T D E V E L O P M E N T O P E N I N G O P E R AT I O N
T
O
T
O
11. )
& (
) )
DORIS GOH
CHIEF
MARKETING
OFFICER
PATRICK PAHLKE
VP, SALES
TAUFIK
RACHMAN
GROUP
DIRECTOR OF
SALES -
INDONESIA
ANKUR RASTOGI
GROUP
DIRECTOR OF
SALES - INDIA
NG HWEENE
DIRECTOR OF
SALES - ASIA
BASTIAN
TOUZEAU
DIRECTOR
REVENUE
MANAGEMENT
ESTHER
LEOGENDA
DIRECTOR,
MARCOM
ALONZO KAYA
DIRECTOR,
DIGITAL
MARKETING
12. SANDY SHEN
GROUP DIRECTOR
OF SALES &
MARKETING -
CHINA
TIFFANY LUO
SENIOR MANAGER
KEY ACCOUNT
CHINA
)
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7 B 5 C : : 7 9
C.J. LIANG
GROUP DIRECTOR,
BUSINESS
DEVELOPMENT
PHILLP BEST
GROUP DIRECTOR,
ENGINEERING &
ENVIRONMENT
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Two Road Hospitalitys top accounts deliver significant revenues to all hotels within the portfolio of brands.
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We have outlined the following key corporate accounts based in Asia:
16. Two Roads Hospitalitys key consortia partners support the full operating portfolio of all Two Roads Hospitality to
achieve yearly targets. A selection of key partners supporting Asia are as follows:
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17. ( &
Delightfully eclectic set of hotels, each a vivid expression of an idea,
and each created to be utterly unique
Micro-lifestyle hotels designed to unleash the potential of every
interaction, every moment, and every square foot
Stylish and relaxing environments that reflect the very best of a
contemporary lifestyle resort
Urban and sophisticated properties that appeal to the modern
nomad
Highly distinctive resorts, drawing from the diversity of each location
18. COMMUNE
HOTELS
WORLD'S BEST
HOTEL BRANDS
TRAVEL + LEISURE
WORLD'S BEST
AWARD 2016
COMMUNE
RANKED #5 ON
THE LIST OF
CHICAGO
TRIBUNES
CHICAGOS TOP
WORKPLACES
RANKED #12 ON
SAN FRANCISCO
BUSINESS TIMES
BEST PLACES TO
WORK 2015 LIST
IN LARGEST
COMPANIES
CATEGORY
COMMUNE
NAMED ONE OF
THE
BEST PLACES TO
WORK FOR 2015
BY CRAINS NEW
YORK
6 F 5 B 8 5 7 7 C 5 8 9 G
20. Destination Hotels & Resorts is dedicated to delivering immersive hotel and resort experiences, while staying
committed to making each stay unique, memorable, and highly distinctive.
WILD DUNES RESORT,
SOUTH CAROLINA
TERRANEA RESORT,
RANCHO PALOS VERDES
STOWE MOUNTAIN LODGE
STOWE, VT
21. 8 9 G H B 5 H C B D F 9 G G 5 7 7 C 5 8 9 G
DESTINATION
HOTELS
RANKED #3
-
HOTEL BUSINESS
2015
MANAGEMENT
COMPANIES
DESTINATION
HOTELS
NAMED ON
HOTELS
MAGAZINES
ANNUAL 325
HOTELS LIST
DESTINATION
HOTELS
RANKED #9 ON
ORGANIC SPA
MAGAZINES
2015 TOP TEN
GREEN SPA
AWARDS
23. Alila offers stylish, relaxing environments with surprisingly different lifestyle concepts and guest experiences that are
continuously redefined by the latest developments in design and living.
27. Thompson offers a collection of luxury lifestyle hotels for the sophisticated traveler, located in the worlds most desirable
destinations.
28. THOMPSON
CHICAGO
TOP 15
HOTELS IN
CHICAGO
COND NAST
TRAVELERS
READERS
CHOICE
AWARDS 2015
THOMPSON
MIAMI BEACH
THE BEST NEW
HOTELS
TRAVEL+LEISU
RE IT LIST
2015
THE CAPE,
CABO SAN
LUCAS,
MEXICO
HOT 100
2016
ELLE
GERMANY
SMYTH HOTEL,
NEW YORK
BEST HOTELS
IN NYC BY
COND NAST
TRAVELERS
READERS
CHOICE
AWARDS 2015
T H O M P S O N A C C O L A D E S
30. Joie de Vivre creates original hospitality experiences grounded in local culture. We create opportunities to celebrate the joy of life.
JDV hotels are emblems of authenticity and imagination.
31. TOP 15
RESORTS IN
NORTHERN
CALIFORNIA
COND NAST
TRAVELERS
CARMEL
VALLEY
RANCH,
CARMEL
BEST HOTEL
SOUTH OF THE
CITY
SAN
FRANCISCO
MAGAZINE
THE EPIPHANY
HOTEL,
PALO ALTO
BEST HOTELS
IN THE USA
U.S. NEWS &
WORLD
REPORT
VENTANA INN
& SPA, BIG SUR
BEST HOTELS
IN THE WORLD
TRAVEL +
LEISURES T+L
500 LIST
HOTEL VITALE,
SAN
FRANCISCO
J O I E D E V I V R E A C C O L A D E S
33. tommie is a micro-lifestyle hotel created to appeal to the youthful-minded global traveler borne from the savvy of Thompson and
the playful approachability of Joie de Vivre.
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Current Properties
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2
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HOTEL LOCATION KEYS
Thompson Nashville Nashville, TN 224
Thompson Hollywood Hollywood, CA 200
Thompson San Antonio San Antonio, TX 171
HOTEL LOCATION KEYS
tommie Hollywood Hollywood, CA 208
tommie New Orleans New Orleans, LA 172
HOTEL LOCATION KEYS
50 Bowery Hotel New York, NY 240
JDV New Orleans New Orleans, LA 184
Kansas City Club Hotel Kansas City, MO 140
HOTEL LOCATION KEYS
Naples Naples, FL 116
UPCOMING THOMPSON HOTELS
UPCOMING TOMMIE HOTELS
UPCOMING JDV HOTELS
UPCOMING DESTINATION HOTELS
37. 1GOA
1
JAIPUR
1JABAL AKHDAR
1KUALA LUMPUR
1 SABAH
1
KOH RUSSEY
1
SALALAH
SRI LANKA
1
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4
BALI2JAKARTA 1
JAVA
1
2
HCMC
PHAN TIET
1
BANGKOK
1
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1
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1 CALABUENA
2
PALAWAN
12
6
1
1
YELLOW
MOUNTAIN NANJING
TIANXI, TAIHU,
HANGZHOU,
WUZHEN, CHUNAN
QIANDAO LAKE
1
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CHENGDU
YANG SHUO
SHENZHEN
1
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CURRENT PROPERTIES
OPENING SOON
ACTIVE NEGOTIATIONS
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39. ( & ( & &
Alila Fort Bishangarh Alila Villas Koh Russey Alila Yangshou Alila Koggala Lake
Alila Bangsar
Alila SCBD The Cliff Alila Tianxi Lake Alila Bintan Alila Dalit Bay
Alila Wuzhen Alila Salalah Alila Calabuena Alila Nishoushan Alila Taihu Lake
Alila Saigon Alila Hangzhou Alila Sanya
Alila Phan Thiet
Alila Nha Trang
40. K 9 F 9 K 9 5 F 9 4 5 G 5 D 5 7 : 7 k C D 9 F 5 H B C H 9 G
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41. THE BEST LEISURE HOTEL CITY TRAVELER CHINA
HOT ASIAN HOTELS: OUR FAVORITES FOR 2016 THE WEEKEND AUSTRALIA
THE HOT LIST 2016 BEST CHINESE HOTELS CONDE NAST TRAVELER CHINA
TOP HOTELS LAUNCHED IN 2016 GLOBAL TRAVEL
2016 LUXURY HOTELS ELLE CHINA
THE WORLDS BEST WELLNEST RETREAT 2016 TOWN AND COUNTRY UK
TOP 4 NEW LUXURY RESORTS AND HOTELS 2015 HONG KONG TATLER
O U R L A T E S T O P E N I N G I N C H I N A
OPENED 2016. 73 SUITES AND VILLAS.
42. 6 F 5 B 8 5 5 j a 9 B H F M B H C 7 B 5 k I B 9 , * + 0
43. THE MOST BEAUTIFUL HOTELS SWIMMING POOLS IN THE WORLD - LINTERNAUTE.COM FRANCE 2016
HOTEL DAYDREAMING : 16 OF THE WORLD S BEST OUTDOOR BATHTUBS - FORBES USA 2016
BEST HOTEL POOL - MR & MRS SMITH SINGAPORE 2015
THE BEST HOTELS IN THE WORLD - TRAVEL WEEKLY UK 2015
SPLASH-TACURAL POOLS - TRAVEL + LEISURE INDIA 2015
BEST HOTEL POOL ASIA ROOM HOTEL AWARDS 2013
WORLDS 20 COOLEST HOTEL POOLS FORBES USA
OPENED 1994. 68 ROOMS AND VILLAS.
44. LISTED IN THE GRAND ENTRANCES - VANITY FAIR UK
BEST SPA HOTELS IN INDONESIA - THE WORLD HOTEL AWARDS
CERTIFICATE OF EXCELLENCE 2014 - TRIPADVISOR
SILVER CERTIFICATION FOR ENVIRONMENTAL PRACTICES 2013-2014 EARTHCHECK
ASIAN GREEN HOTEL AWARD 2010 ASEAN GREEN HOTEL AWARD
BEST AFFORDABLE BEACH RESORT IN THE WORLD 2009 TTAVEL+LEISURE AUSTRALIA
OPENED 1994. 55 ROOMS.
45. SILVER CERTIFICATION FOR ENVIRONMENT PRACTICES IN 2016 EARTHCHECK
20 HOTELS THAT WERE MADE FOR INSTAGRAM - REFINERY29
CERTIFICATE OF EXCELLENCE - TRIPADVISOR 2013
TOP 25 TRENDIEST HOTELS IN INDONESIA TRIPADVISOR TRAVELLERS CHOICE 2012
BRONZE CERTIFICATION IN ENVIRONMENTAL PRACTICES 2012 EARTHCHECK
OPENED 2001. 246 ROOMS AND SUITES.
46. WORLD 20 COOLEST HOTEL POOLS BY FORBES USA
THE LATEST SCENE STEALING HOTELS HOT LIST BY CONDE NAST TRAVELLER UK 2007
OPENED 2006. 12 SUITES.
47. THE WORLDS BEST HOTEL POOLS - THE TELEGRAPH UK 2016
HANDPICKED ECO RESORTS 2016 - OMEGA LIFETIME UK 2016
THE WORLD S BEST VILLAS - BRITISH AIRWAYS HIGH LIFE UK - 2016
10 STUNNING HOTEL VIEWS THATLL MAKE YOUR JAW DROP - TRIPADVISOR - 2016
READERS TRAVEL AWARDS 2014 - THE WORLDS BEST - CONDE NAST TRAVELLER UK
THE WORLDS TOP 100 RESORTS ROBB REPORTS USA
THE WORLDS BEST SWIMMING POOLS HARPERS BAZAAR USA 2014
OPENED 2009. 65 VILLAS.
48. GOLD LIST 2016: THE HOTELS AROUND THE WORLD WE ALWAYS RECOMMEND - COND NAST TRAVELER
USA
BEST 5 STAR WEDDING DESTINATION (SOUTH) 2016 GOAN HOSPITALITY AWARD OF EXCELLENCE
BEST 5 STAR POOLSIDE AMBIENCE (SOUTH) 2016 - GOAN HOSPITALITY AWARD OF EXCELLENCE
LUXURY RESORT OF THE YEAR INDIA 2016 LUXURY TRAVEL AWARDS
BEST SPA FOR A HOLISTIC APPROACH - SUNDAY TIMES STYLE
TOP 25 RELAXATION / SPA HOTELS IN INDIA - TRIP ADVISOR TRAVELLERS CHOICE 2012
BEST NEW HOTEL IN INDIA - HICSA 2011 CRITICS AWARD
OPENED 2010. 153 ROOMS AND SUITES.
49. CONDE NAST TRAVELLER UK
THIS NEW, 10-BERTH BOAT ARRIVES IN THE WAKE OF FAMOUS
PHINISI SAILING BOATS. ALILA PURNAMA IS THE LATEST INITIATIVE
FROM ALILA, A YOUNG, DESIGN-FOCUSED HOTEL GROUP
CURRENTLY CUTTING A SWATHE THROUGH SOUTH-EAST ASIA.
AND ITS IMPRESSIVE.
OPENED 2012. 5 SUITES.
50. LISTED IN THE 10 MOST BEAUTIFUL CLIFFTOP HOTELS IN THE WORLD 2016- COND NAST TRAVELER USA
GOLD LIST 2016 : ARCHITECTURAL WONDERS IN FARAWAY PLACES - COND NAST TRAVELER USA
GOLD LIST 2016 : OUR FAVORITE HOTELS IN THE WORLD- COND NAST TRAVELER USA
WINNER OF THE BEST HOSPITALITY DESIGN HOTELS 2016 CONNOISSEUR CIRCLE HOSPITALITY AWARD
BEST DESTINATION HOTEL 2016 FOOD & TRAVEL ARABIA
LISTED IN 100 PLACES TO GO IN ASIA 2016 TRAVEL + LEISURE SOUTH EAST ASIA
THE WORLDS BEST HOTEL GOLD LIST 2015 - COND NAST TRAVELER USA
OPENED 2014. 86 ROOMS AND SUITES.
51. OPENED 2015. 240 ROOMS AND SUITES.
BEST PEOPLE-WATCHING BAR 2016 ZANADU THE GLOBAL TRAVEL EXPERIENCE AWARD
FOUR NEW HOTELS TO CHECK OUT IN BALI THIS YEAR 2016 - #LEGEND HONG KONG
HOTTEST HOTELS TO BE OPENING THIS YEAR DEPARTURES UK 2015
HOT NEW HOTELS IN ASIA IN 2015 THE AUSTRALIA TRAVEL 2015
6 BUZZ WORTHY HOTELS TO CHECK INTO IN TH REGION TODAY SINGAPORE 2015
11 HOTELS THAT OPENING IN 2015 WE CANT WAIT TO CHECK INTO CNN
52. 12 INDULGENT DESTINATIONS SPAS TO VISIT IN 2016 HARPERS BAZAAR SINGAPORE
HOTEL OF THE WEEK: ALILA SOLO INDONESIA 2016 DESTINASIAN INDONESIA
THREE PLACES IN INDONESIA TO EXPERIENCE PARADISE 2015 THE ESQUIRE MALAYSIA
FOUR GORGEOUS HOTELS FOR YOUR NEXT GETAWAY 2015 MAJORITY MAGAZINE SINGAPORE
THREE NEW LUXURY HOTELS IN ASIA 2015 TIME OUT SINGAPORE
OPENED 2015. 255 ROOMS AND SUITES.
53. Gc WaW UZg 8WTTS S bi
Contact us:
TWO ROADS HOSPITALITY ASIA
Phone : +65 6735 8300
Email: canklin@tworoadshotels.com
www.tworoadshotels.com