�ݺ�ߣ

TA B L E O F C O N T E N T S
3 Philosophy
8 Guests
11 Experience��
14 Design
17 Taste
20 Future��
23 Family��
34 Closing

P H I L O S O P H Y
Thompson excites the imagination. These hotels
are uniquely deft combinations of thoughtfully
curated design, culinary sophistication and
just the right bit of bold. Every Thompson is a
destination — discover what makes us different.

At Thompson you’re a resident, rather than a traveler.
You become a catalyst to the local culture. Earning a
voice in a great neighborhood is Thompson’s passion
and purpose. And because each property is absolutely
a product of its environment, we contribute to our
communities and count our neighbors among our guests.
Where discovery is a springboard for the imagination,
Thompson reflects our locales in the culinary realm,
as well—from select house-made ingredients, to local
artisanal finds and fresh talents like the 2013 James Beard
Outstanding Chef Paul Kahan, who opened Thompson
Chicago’s Nico Osteria. And London chef and author
Sophie Michell—currently Britain’s youngest female
executive chef—who has taken the helm at Belgraves.
Where design is an ethos, rather than a rulebook, you’ll
find Thompson has also hand-selected the likes of
MBDS, Tara Bernerd, Studio Gaia, II by IV Design and
Jim Walrod to create energy out of the inanimate, and
an anticipation of the unexpected.
See what awaits.
OURVISION
4
P H I L O S O P H Y

OURSTATEMENT
We are a collection of luxury hotels with a refined
edge—a collection for the sophisticated and
authentic traveler. Our hotels celebrate the
individuality of our guests and the individuality of
their locale. Each Thompson seeks out and adapts
to the unique refinement of its country, city and
neighborhood, offering its guests a truly superior
experience with just the right about of edge.
6
P H I L O S O P H Y

G U E S T S
We are built for The Individualist. These are
guests who are travel-wise, authentically stylish
and unafraid to be themselves. They radiate a
special type of refined confidence and cool. It’s
our job to create meaningful experiences for
this select group of travelers.

Thompson is created for The Individualist,
a traveler that is inherently aware of emerging
brands, but avoids chasing generic trends
attractive to the masses. They treasure thoughtful
function paired with beautiful form. Armed with
a deep sense of self, The Individualist has an
understanding of what’s important to them and
what they genuinely love. Choices that they make
are selective and deeply personal.
Well-educated life learners, The Individualist is
an eager experience seeker and well versed in
fashion, art, music and design. Self-assured, they
value a consistent, thoughtful experience, but
appreciate a refined edge that prevents the feeling
of spoon-fed. Customized experiences that induce
inspiration and elicit character drive loyalty for
The Individualist.
Individualists gravitate to brands that are
intentional in thought and design, avoid pretention
and are effortless in execution.
THEINDIVIDUALIST
9
G U E S T S

E X P E R I E N C E
Guided by an ethos that is both refined and
culturally astute, we strive to deliver experiences
that complement the authenticity and savvy of
our unique brand of guest.

SERVICEPHILOSOPHY
E X P E R I E N C E
1 2
Thompson sets out to deliver service that is as warm,
natural and discreet as a passage on a first-class trip.
Edited, effortless and fluid, our service is reminiscent
of a Tribeca pied-à-terre. Our staff members achieve
this by possessing:
A R EF INED EDGE
Much like the properties themselves.
A CONNEC T ION
Intimate with the cultural and art events
throughout the city.
A COMMI T MEN T
Guiding our guests towards both iconic
and emerging discoveries.

D E S I G N
A Thompson Hotel feels like one’s cosmopolitan
pied-à-terre. It is understated, comfortable,
reflective of its context, and better than—
more sophisticated than—home. It roots itself
by being an insider, the choice of stay for the
savvy, selective urban nomad.

H A L L M A R K S OF T HOMP S ON DE SIGN:
M A S C UL INE
Featuring rich material palettes,
substantial furniture, generally of classic
modern inspiration.
EDG Y
Pushing the boundary not of trend but of
something more exciting and authentic.
ECL EC T IC
Rooted in classic modern design, layered
with sophisticated elements that amplify
Thompson’s personality.
DESIGNETHOS
1 5
D E S I G N

T A S T E
There are few limitations to a Thompson
culinary experience. With notable handpicked
chefs and restaurateurs, these establishments
are both innovative and independent, embodying
the Thompson spirit with every meal.

RESTAURANTS&BARS
Thompson’s restaurants and bars are fiercely
independent, with an identity and brand all their
own. The high-value restaurateurs, chefs, and
nightlife icons that shape these venues command
a groundbreaking point of view with a unique
voice. Always innovative, it is expected that these
restaurants and bars achieve local, regional, national
and global press attention and accolades.
The restaurants and bars stand strongly alongside the
hotel, offering an alternative draw, many times most
alluring for the local, culturally savvy community.
With an inherent passion for culinary greatness,
Thompson restaurants and bars embrace the spirit of
the time—like lost Detroit musician, Sixto Rodriguez.
They’re an art, poetry in culinary form.
T A S T E
1 8

F U T U R E
Thompson grew within evolving and attractive
New York City neighborhoods, with a lust for
location and a pioneering attitude of embracing
exciting areas within major urban cities.

DEVELOPMENTTARGET
Thompson is building upon this attitude by entering
into exciting (and transitional) neighborhoods in new
markets where there is a robust luxury residential
community and great nightlife.
100-300 K E Y S
END DE S T IN AT ION CONCEP T S
Restaurant, Bar and Nightlife
P R IM A R ILY NE W DE V EL OP MEN T
Adaptive reuse and major renovations
ROOF T OP B A R S
2 1
F U T U R E

F A M I L Y
As in any successful family, support is
paramount. Commune is here to champion
the individuality and spirit that defines every
Thompson. It does that under the guidance of
some of the industry’s most respected leaders
and nearly 5000 enthusiastic team members.

With John Pritzer and Niki Leondakis at the helm,
Commune brings visionary leadership and a
commitment to highly profitable returns for our
developers and owners.
OURLEADERSHIP
2 4
F A M I L Y

John Pritzker
Chairman Of The Board
A 25-year veteran of the hospitality industry,
John Pritzker’s private equity firm, Geolo
Capital, acquired a controlling interest in
Joie de Vivre Hospitality in June 2010, one
year after purchasing and re-imagining the
iconic Carmel Valley Ranch in California. In
2011 Pritzker organized the merger of Joie de
Vivre Hotels and Thompson Hotels, a lifestyle
hospitality company, forming the parent
company Commune Hotels & Resorts. John
joined his family’s company, Hyatt Hotels
Corporation, in 1972, where his passion for
the guest experience took flight. When he
departed Hyatt in 1988, Pritzker became a
founding board member of TicketMaster, Inc.
and continued on to form Mandara Spa.
2 5
F A M I L Y

Niki Leondakis
Chief Executive Officer
Niki joined Commune in 2012 to lead the global
expansion for the Commune brands. Previously,
she was President and Chief Operating Officer
of Kimpton Hotels & Restaurants, where she
grew the company from xx hotels to 50. Three
times during her 19 year-tenure at Kimpton, the
company was named one of Fortune Magazine’s
100 Best Companies to Work For. Niki was cited as
one of the “100 Most Influential Women” by the
San Francisco Business Times yearly from 2002
to 2010 (in 2011, she was inducted into its honor
roll), recognized as one of “30 Women Power
Players” by Nation’s Restaurant News, and named
one of the “Most Powerful Women in Travel” by
Travel Agent Magazine. Prior to Kimpton, Niki held
various leadership roles at The Ritz-Carlton.
2 6
F A M I L Y

Built for profitability and ease of administration,
sound strategy is at the heart of Commune’s
sales, marketing and revenue management.
With a global reach and a notable PR program,
Commune is built to engage, drive loyalty and
boost conversion rates.
OURSTRATEGY
2 7
F A M I L Y

S A L E S, M A R K E T ING A ND R E V ENUE
M A N AGEMEN T B ACK B ONE
Commune’s approach to sales, marketing
and revenue management is as simple as it is
sophisticated. We marry world-class technology
with the industry’s best talent to offer efficient,
effective and personalized solutions to create
demand. We believe in being early adopters of
new systems, but we put as much stake in good
old-fashioned boots on-the-ground deployment
methods. Our model results in a sales, marketing
and revenue management organization that goes
head-to-head with major brands, yet at a lesser cost.
OUR P EOP L E-P O W ER ED S A L E S F ORCE
IS AT T HE HE A RT OF P ROF I TA BIL I T Y.
Commune’s comprehensive global sales program is
comprised of highly-trained and deeply-networked
talent, located across the globe to match customer
buying needs, and armed with scalable technology
solutions for highly effective hotel-to-hotel cross-
selling and maximum profitability.
2 8
F A M I L Y

COMMUNE’S M A R K E T ING F UNC T ION
GENER AT E S DEM A ND F OR OUR HO T EL S
T HROUGH L E A DING EDGE, P RO V EN,
MULT I- CH A NNEL P ROGR A M S.
Our powerful public relations program delivers highly
credible earned media by influential journalists.
Leveraging the latest in e-commerce, content, mobile
and SEO, we synchronize industry-leading websites,
e-mail marketing campaigns and magazine-quality
hotel blogs to drive engagement. Our innovative
Community Management Program enables greater
guest personalization through social media.
Combined, these efforts ladder up to strong traffic,
positive brand awareness, epic guest engagement and
enhanced booking conversion rates.
2 9
F A M I L Y

OUR R E V ENUE M A N AGEMEN T
DEPA RT MEN T B R ING S T HE B E S T
P EOP L E A ND T ECHNOL O G Y R E S OURCE S
T O B E A R F OR YOUR B O T T OM L INE .
Commune’s approach to pricing and inventory-
management is enhanced by our partnership with
industry-leading and award-winning Sabre Hospitality
Solutions for cutting-edge CRS and distribution
technology. We maintain direct connections and
strategically partner with all major Online Travel
Agencies. Our global reservation call center has
earned industry-setting guest satisfaction scores and
is available to guests 24/7. We manage search engine
marketing investments closely to produce high return
on ad spend.
COMMUNE TA K E S L OYA LT Y F URT HER .
Commune’s leadership has worked with hotel guests,
employees and top minds in customer experience
to develop a portfolio-wide loyalty program, set to
debut in 2015. The program will turn brand loyalty
status quo on its head with a truly refreshing, unique
approach to recognizing and rewarding customers
and generating return stays from our best guests.
3 0
F A M I L Y

“With a trio of edgy lifestyle brands under its
umbrella, Commune Hotels & Resorts has carved
its niche in the industry as something of an avant-
garde hospitality company.”
HO T EL B USINE S S DE SIGN
“John Pritzker wants to develop his line of boutique
hotel brands at a measured pace, allowing him
and his team to do things really well and have fun
along the way.”
HO T EL S M AG A ZINE 20 13
“Commune Hotels & Resorts is quickly building a
hospitality empire... going full speed ahead to grow
its footprint globally.”
S A N F R A NCIS CO B USINE S S T IME S
“Today, as CEO of San Francisco-based Commune
Hotels & Resorts, [Niki] Leondakis has become
one of the country’s most prominent women in
the leisure and travel business.”
S A N JOSE MERC URY NE W S
Commune named among “Gay Travel:
22 Companies We’re Proud Of”
T R AV EL & L EISUR E
EDITORIALREVIEWS
3 1
F A M I L Y

Conde Nast Traveler’s Hot List
T HOMP S ON CHIC AGO
B EL GR AV E S HO T EL
Conde Nast Traveler’s Readers’ Choice Awards
T HOMP S ON CHIC AGO
One of the Top 25 Hotels in the US
One of the Top 100 Hotels and Resorts in the World
Conde Nast Traveler’s/Traveller’s Gold List
T HOMP S ON T ORON T O
Conde Nast Traveler’s/Traveller’s Gold List
T HOMP S ON T ORON T O
USA Today’s 10 Best
One of the 10 Best Boutique Hotels in London
Harper’s Bazaar UK Travel Hot 100
ACCOLADES
Approximately 90% of Commune’s
portfolio earned 4+ stars
T R IPA D V IS OR
11 hotels ranked “Top 10” list
in their respective cities
T R IPA D V IS OR
Thompson Chicago named to “It List,”
“100 List” and “Best Urban Hotels of 2014” list
T R AV EL & L EISUR E
DEPA R T UR E M AG A ZINE
WA L L PA P ER
3 3
F A M I L Y

C L O S I N G
At Thompson, we deliver experiences that
transform. Our uncompromising commitment to
excellence coupled with a distinct, refined edge,
helps us provide a hotel experience that fulfills
the expectations of our distinctive clientele while
delighting them in unexpected ways.

�ݺ�ߣ

Thompson Hotels Brand Book

Recommended

More Related Content

What's hot (20)

Similar to Thompson Hotels Brand Book (20)

Thompson Hotels Brand Book