Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
Head of Marketing at HP in Brazil
Industry
Technology / Software / Internet
About
Gabriela Boff has developed a carrier grounded on a solid Strategic Marketing Vision. Throughout her 20 years of experience in marketing and communication, she was responsible for changing the marketing culture at the companies she worked for. She fostered the implementation of a broaden view of marketing as an instrument to contribute to business growth through the simultaneous orchestration of areas such as marketing, communication, PR and internal communication, aligned with the business strategy.
Ability to manage restricted budgets and leveraging financial and people resources were fundamental for the overachievement of her goals. She is well recognized and respected as a natural lea...
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