Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Research Director, European Software Group at IDC
Industry
Advertising / Marketing / PR
Website
About
Experienced digital technology industry analyst and strategy consultant. CIM postgraduate diploma. Is well connected with strong customer-facing business development capabilities. Works closely with major global software and services vendors and innovative technology start-ups. Specialities include digital transformation, customer experience, customer engagement, digital marketing strategies, marketing planning, content and data management, cross-channel management, analytics and personalisation, online advertising, and social and mobile marketing.
Contact Details
Tags
digital marketing
marketing automation
marketing technology
marketing
customer experience
cx
cmo
corporate brands
dam
brand asset management
dashboards
logixml
business intelligence
performance management
bi
text analytics
customer satisfaction measurement
customer satisfaction
joined-up marketing
marketing plan
b2b marketing
market orientation
eloqua
digital marketing roadmap
marketing strategy
content marketing strategy
content management
stra
best practice
measurement
customer relationship management
cio
it service management
web site management
multi-channel marketing
lixto
pricing optimisation
travel and tourism
electronics
price
branding
digital asset management
marketing challenges
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