Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Research Director, European Software Group at IDC
Industry
Advertising / Marketing / PR
Website
About
Experienced digital technology industry analyst and strategy consultant. CIM postgraduate diploma. Is well connected with strong customer-facing business development capabilities. Works closely with major global software and services vendors and innovative technology start-ups. Specialities include digital transformation, customer experience, customer engagement, digital marketing strategies, marketing planning, content and data management, cross-channel management, analytics and personalisation, online advertising, and social and mobile marketing.
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