Volker Bilgram is in charge of co-creation and market research projects in the early phases of new product development for clients such as Beiersdorf (Nivea). In order to gain the information relevant for R&D, product management or consumer insights units in each phase of the innovation process he has specialized in combining traditional market research approaches with innovative tools such as innovation research communities, consumer insights studies or online-based co-creation modules. Aiming to drive our clients鈥� innovation projects towards market-ready and customer-oriented products, Volker is developing strategies and tools for continuous and interconnected implementation of open
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co-creationopen innovationhyvesocial medianiveavolker bilgraminnovationsocial brand valuegoogleyoutubemittupperwarenetnographycrowdsourcingcollaborative innovationesomarcommunityonline researchswarovskiuser-integrationnpdnokiaamazoncoca colamicrosoftfirefoxweb 20birgit riederweb20rankingebayresearchprice premiumflickrbest community brandbest brandbrandresearch20research communityjohann fulleruser-generated contentbeiersdorfstefan bielresearch 2010mrs conferencebmwautomotivegregor jaweckico-creation labinnovatephilipp wiegandtonlinedeodorantstainssiemenscocreationinnovation communityonline communitiesknowtechxinguniversity of innsbruckcommunity-generatedstudyvivaldi partnersapplestarbucksonline-communitybrandingstudivzbrand equitycommunity researchresearch 20user-centric innovationvoice of customercustomer integrationco-innovationinnovation process
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