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Types of audiences
 What is an audience?
 An audience is a group of people who are put
together in order to watch or listen to
something which can be; a concert, movie,
meeting or many other things.
Twodifferent
typesof
audiences
 Active audience  This is the type of audience that
actively engages with the text, they dont easily accept
the text instead they interpret it in their own way. This
can be based on their past experiences, education,
cultural influences and family. This links to theories
such as The uses and gratifications model.
 Passive audience  This type of audience accepts what
theyve seen instead of actively engaging with it. They
dont question the type of message that is shown
instead they believe it. This links to the Hypodermic
needle theory where a type of media injects a certain
ideology directly into the audience.

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Types of audiences

  • 2. What is an audience? An audience is a group of people who are put together in order to watch or listen to something which can be; a concert, movie, meeting or many other things.
  • 3. Twodifferent typesof audiences Active audience This is the type of audience that actively engages with the text, they dont easily accept the text instead they interpret it in their own way. This can be based on their past experiences, education, cultural influences and family. This links to theories such as The uses and gratifications model. Passive audience This type of audience accepts what theyve seen instead of actively engaging with it. They dont question the type of message that is shown instead they believe it. This links to the Hypodermic needle theory where a type of media injects a certain ideology directly into the audience.