Head of Marketing, Government & Public Sector, PricewaterhouseCoopers
Industry
Advertising / Marketing / PR
About
I have been the head of marketing for PwC's government and public sector practice since 2008, fundamentally changing the strategic direction of the function, successfully integrating the marketing activity into the business commercial activity, and leading a team that consistently delivers value to the firm.
I regularly speak at conferences on 'engagement marketing'鈥� and the role and purpose of marketing in a new age, most recently at:
- Marketing Week Live (June 2015): Getting personal in B2B
- Marketing Kingdom, Belgrade, Serbia (March 2015): Rules of engagement for the social era
- B2B Sales & Marketing Forum, Warsaw Poland (December 2014): 7 rules of engagement for the social era
- F.
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