A Marketing Director recognised as one of the founding leaders of the now defunct term 'Experiential'​ Marketing a specialist in consumer engagement and fan culture. A retail and consumer experience specialist, helping brands to nail the challenges of influence, advocacy and fandom in a world where the consumer holds the cards and demands more from brands and organisations.
Published author and Founder, Publisher and Editor in chief of Hatch Magazine - Revelations in Business and Culture.
Public speaker and presenter.
With a Marketing & Commercial Development background of over 25 years in a majority of marketing disciplines including, Experience Marketing, Social Media Strategy, Reta...